AutoBeta(AutoBeta.net)04/18 Report--

Three days ago, the news that Renault Group transferred its 50% stake in Dongfeng Renault to Dongfeng Automobile Group shocked the industry. For Dongfeng Renault's "sad departure" is not surprising, in addition to the impact of this year's car market downturn and shutdown, the continued decline in brand sales is the main reason for its withdrawal from the Chinese market. Before Dongfeng Renault, Fiat withdrew from the Chinese market because of depressed sales. After Dongfeng Renault, there will be more brands to withdraw because of poor operation. Dragon Motor, Guangzhou Auto Fick and other high-risk brands.

The development of Japanese Mazda in the Chinese market is not optimistic. Although Mazda is one of the four major Japanese brands, there is a growing gap between Mazda and Toyota, Honda and Nissan, which has declined in the Chinese market for two consecutive years.

Changan Mazda, one of Mazda's joint ventures in China, is in an even more difficult position. In 2015, Changan Mazda set an annual sales target of 200000 vehicles. In 2016, Changan Mazda sold 193600 vehicles, and in 2017, Changan Mazda sales in China increased to 197000. After peaking, Changan Mazda's sales began to decline, falling from 166300 in 2018 to 133600 in 2019. Over the past five years, Changan Mazda's sales target of 200000 vehicles has not been achieved, but sales have continued to decline.

There are only three models on sale in Changan Mazda, namely, the Mazda CX-8, the Mazda CX-5 and the Mazda 3 Encela. To investigate the reason, in addition to too strong competitors and a small number of products, slow iterative speed of product update, product quality and other reasons are also the main reasons for poor sales.

From these three models, Changan Mazda CX-5 and CX-8 in the market performance is not satisfactory, Mazda 3 Oncella performance is slightly strong, the last quarter of 2019 Mazda 3 Onksera sales continued to be more than 10,000 vehicles, affected by the epidemic and Spring Festival holiday, sales also declined in the first quarter of this year, but the overall sales compared with other models on the market is relatively stable. However, it is clear that Changan Mazda cannot rely solely on Onksera to achieve sales growth. As a result, Changan Mazda plans to launch a small SUV-- Mazda CX-30 this year, which may be unveiled in May.

Recently, Mazda officially released a detailed preview of the car. from the design point of view, the new car retains the design style of the overseas version. The domestically produced Mazda CX-30 uses the Mazda Soul 2.0 design language, and its polygonal forward air grille is the most eye-catching.

The length, width and height of the Mazda CX-30 are 4395/1797/1545mm, the wheelbase is 2653mm, and the new car is positioned between CX-3 and CX-5. In terms of power, the car is equipped with a 2.0L naturally aspirated engine with a maximum power of 116kW and a maximum torque of 200N ·m. Mazda's new 2.0L SKYACTIV-X compression ignition engine is expected to be added.

The exact price of the car is not known, but it is expected to be between 13 and 180000 yuan. The main competitors are small SUV such as Volkswagen Tango, Honda Color / XR-V, Toyota Yize and so on. From the point of view of this new car, compared with Volkswagen, Honda, Toyota and other car companies, the brand strength of Mazda is slightly weaker, competitors are more popular in the market, and the market reputation is not bad. The pressure on the market after the listing of Mazda CX-30 is not small, and whether it can become another main model of Mazda sales remains uncertain. Of course, if the price is reasonable, reasonable terminal discounts and appropriate marketing methods, CX-30 still has a chance to become a rookie of Mazda.

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