AutoBeta(AutoBeta.net)04/19 Report--

In the face of the impact of COVID-19 's epidemic, the decline of the new energy vehicle market, and the invasion of strong competitors such as Tesla, BYD and other "established" new energy car companies will feel layers of pressure, let alone as new power car companies.

A few days ago, the ideal car, one of the new power car companies, received "unsatisfactory" feedback from many of the first owners after the new batch of models were updated with seats and rear suspensions. In response to this problem, yesterday ideal car CEO Li wanted to reveal during a live broadcast that the seats and rear suspension would be replaced free of charge for some early delivery owners.

In fact, Li Xiang wrote in the official APP of ideal Automobile on April 10 that he would replace seats for some ideal ONE models free of charge. The reason is that a small number of seats are not properly controlled when the supplier's production capacity is climbing, resulting in the problem of hard seats. After a great deal of work preparation after the epidemic, it was ideally decided to help users with unqualified seat hardness in the early stage to replace brand-new seats free of charge.

However, during the live broadcast yesterday, Li Xiang also said that some car owners had reacted that the ideal ONE rear suspension was too hard in sports mode. In response, Li Xiang joined the plan to replace the rear suspension. According to the plan, vehicles delivered before April will enjoy free upgraded suspension services, and the comfort and handling of the vehicles will be improved after the replacement of the new suspension. however, Li would also like to stress that the new seats will still feel stiff.

For the time being, the seat replacement will only be free for car owners delivered in December and January, while the free upgraded suspension service will be for vehicles delivered before April. However, the details of the above replacement will not be announced until the end of April, because at the same time, the ideal ONE car system will also usher in a major update on April 28, in order to achieve a unified service to meet the services of old car owners.

In fact, for some of the services of the ideal car, we can obviously see that the ideal is still very friendly in the "old customers". After all, there are not many car companies that can do so. However, for these measures, some netizens think whether there is a "reverse recall", or whether it is done to achieve a "marketing effect".

After all, since the launch of the ideal ONE, the delivery vehicle is still very small, it is not difficult to achieve, and the replacement cost will be within the company's reasonable position. In this regard, through positive marketing, the ideal can not only rise to stand out in the new power car enterprises, but also help the ideal car to bring more proof effect, so as to improve sales.

In response to this situation, Li Xiang also wrote on Weibo today, "in fact, it's all about thanking the car owners who chose to support the ideal car, because as an inexperienced new car company, there may be all kinds of deficiencies in the initial production climbing, but they are still supported by the car owners. To this end, everything is responsible to the car owner according to his conscience. "

Of course, for the current entire new energy vehicle market, whether as a traditional car company such as BYD or various new power car companies, the performance is not optimistic, only as an "outsider" Tesla performance is particularly strong, relying on a single model to seize the domestic market share of the largest new energy vehicles, and with its price may also appear greater "aggression". As a new power car company, which does not have many advantages and is short of funds, it needs to save its shortcomings through more other manifestations, such as the main service.

After all, in the current situation, no new power car company can guarantee how long it can last, and you can often hear a famous saying pointing to the new power car company, "as early as this year, no later than next year!" Therefore, car companies that do not have their own advantages more or less need to make up for them in other ways.

According to the latest motor vehicle insurance data, the ideal ONE sold 1475 vehicles in March, surpassing BMW's 5-Series PHEV (1432) for the first time and ranking first in sales of mixed models. At the same time, among the new forces of car building, ideal ONE ranks third. Up to now, ideal ONE has delivered more than 4500 units to users.

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