AutoBeta(AutoBeta.net)04/22 Report--

As the SUV market continues to rise in recent years, more and more car companies are gradually expanding their formation in this field. Cadillac, which is already relatively comprehensive in product layout, has recently declared the trademark of the new model again.

According to a document filed by GM with the U.S. Patent and Trademark Office, Cadillac's new model will be named "XT2". Although there is no specific description of the new model in the filing information, according to Cadillac's model layout,"XT2" will be an entry-level SUV model for its brand.

After all, the SUV models currently sold by Cadillac have roughly covered all segments of the market, among which the large SUV market has Escalade, the large SUV market has XT6, the medium SUV market has XT5, and the compact SUV market has XT4. According to the naming method of XT2, it is obviously lower than XT4, which will inevitably become Cadillac's entry-level small SUV model.

According to foreign media, as early as 2017, Cadillac CEO Johan de Nysschen said that Cadillac would launch various levels of models in the future, including the layout of SUV formations. And according to U.S. Patent and Trademark Office filing records, GM began trademark registration for the XT2 several years ago, but has seen no plans for the model in the past.

To date, Cadillac has reviewed the trademark information of "XT4" again, which also means that the plan of this model will reappear in the public view and is expected to go on sale in the past two years.

Although Cadillac restarts Trademark Registering this time, it only stays on the trademark change, but as a luxury brand launched entry-level SUV model, but also many media speculation will be launched luxury small SUV or sports SUV or compact SUV, after all, the current XT4 size is only enough, if further reduced, no doubt lost more ride experience. So for the positioning of the Cadillac XT2, or license reference Audi Q2L models.

In fact, Cadillac's re-application for the XT2 trademark also means that the brand hopes to expand its market share and promote sales by lowering the threshold of the model. As one of GM's main markets, China market will certainly be valued, so the successful launch of XT2 model will also realize the listing in China, but the market performance after entering China is difficult to predict.

Although Cadillac has completed the product layout of 3 cars +3 SUVs in China at present, most of the new models have only just been launched, and there are more expectations in the eyes of consumers, so it will be difficult for brand sales to pick up significantly in the short term. Cadillac delivered 461,000 new vehicles in China, down 43.5 percent from 814,000 in the same period last year, according to GM's first-quarter sales data in China.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat