AutoBeta(AutoBeta.net)04/23 Report--

In order to promote domestic automobile consumption, the State Council issued a number of policies on new energy vehicles after identifying three latest stimulus measures at the executive meeting. Following yesterday's official announcement on the two-year extension of vehicle purchase tax exemption for new energy vehicles, four ministries and commissions today issued a notice on improving the financial subsidy policy for the promotion and application of new energy vehicles.

According to the announcement, the subsidy notice will extend the implementation period of the financial subsidy policy for the promotion and application of new energy vehicles until the end of 2022. To ease the strength and pace of subsidy decline, in principle, the subsidy standards for 2020-2022 have declined by 10%, 20% and 30% respectively on the basis of the previous year.

The price of new energy passenger cars before the subsidy is also set at less than 300000 yuan (including 300000 yuan). However, in order to encourage the development of a new business model of "power exchange" and speed up the promotion of new energy vehicles, "power exchange mode" vehicles are not subject to this regulation.

The circular also points out that in 2020, technical indicators such as the energy density of the power battery system will not be adjusted, and the energy consumption of new energy vehicles and the mileage threshold of pure electric passenger vehicles will be appropriately increased (see annex for specific technical requirements).

In fact, according to the new subsidy policy, it is also similar to a previous report by foreign media, which put forward three main points to discuss the changes in electric vehicle subsidies: first, electric vehicle subsidies were reduced by 10% in the second half of this year; second, the discount is limited to locally made vehicles with a price of 300000 yuan ($42300) or less. For more than 300000 models, if they support power replacement, they will not be subject to price restrictions and will also enjoy subsidies, such as Xilai cars; third, the starting range will be raised from 250km to 300km, and the subsidy threshold will be further raised. Obviously, it basically proves that most of the content is true.

Although in the domestic market, the standard of subsidy set at 300000 yuan is the limit for luxury cars in the industry, such as the quarterly car ranking of the Federation of passengers. But this is also based on per capita income, because through this line can more effectively test the universality of the policy.

In this regard, domestic Model 3, which starts at 323800 yuan before the subsidy, will no longer be one of the targets of the new energy subsidy, and it also means that consumers who buy domestic Tesla Model 3 will be at least 24700 yuan higher than before.

In addition, more than 300000 models that support power exchange will also enjoy subsidies regardless of price restrictions, such as all models under the NIO brand.

In this regard, the introduction of the new policy in the eyes of many netizens, this seems to be stuck in the price of domestic Model 3, and even suspect that Tesla is going to reduce the price again. Some netizens even asked "have you set the price for Tesla's new car?"

At the same time, in response to the introduction of relevant new policies, ideal car CEO Li Xiang, one of the new forces, also expressed his own ideas, saying that "the threshold is probably designed to limit Tesla."

Although Tesla China has been reported to be about to slash prices, saying that the news is not true. However, according to the earlier batch of domestic Model 3 delivered on the market, the localization rate is only 30%, with an official price of 323800 yuan. With the domestic plan announced by Tesla, the localization rate of spare parts will be raised to 70%, 80% by July and 100% by the end of the year, which has undoubtedly led to a great reduction in Tesla's cost. Therefore, as the localization rate increases, making the cost lower, Model 3 still has room to reduce the price.

With the iterative acceleration of electric vehicles, the breakthrough of battery technology and the decline of cost, the price of electric vehicles will fluctuate. It is only that the arbitrary pricing of Tesla models may encounter dissatisfaction and complaints from some early model buyers, but in order to expand the market in order to boost performance, it has become the norm for domestic luxury cars to adopt a "price war." and with the price fluctuations, many consumers may also be willing to choose Tesla, which is more cost-effective.

In fact, the strength of the domestic Tesla brand is also a "double-edged sword". On the one hand, it impacts the market of many domestic independent brands of electric vehicles, but it can also make the fuel models in the Chinese market gradually change to the field of electric vehicles.

According to the China Federation of passengers, domestic Model 3 sales reached 10160 in March, exceeding 10, 000 for the first time, accounting for 19% of China's total new energy vehicle sales that month. Tesla has also become one of the few brands in China to maintain sales growth.

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