AutoBeta(AutoBeta.net)04/24 Report--

As early as February this year, it was reported that the current Lexus GS series was about to stop production, but the authenticity of the suspension was not known due to the official delay in disclosing the details. Two months later, Lexus once again announced that the four-generation GS will usher in the "last moment of life", which means that the 27-year-old model will eventually leave.

On April 24th, the Lexus brand officially announced that the Lexus GS series will officially stop production in August this year, and in order to thank customers around the world for their 27 years of support for the GS model, Lexus also released two special models as a souvenir.

They are the GS special edition "Eternal Touring", which goes on sale in Japan on June 1, and the Lexus GS 350 F SPORT Black Line, which goes on sale in the United States. Both models are based on the fourth-generation models for customized design from appearance to interior, incorporating a lot of sports suits. after all, the GS model has always paid attention to the concept of manipulation and sportsmanship.

Although the Lexus GS series is not a product with a long history in the whole automobile history, it is a senior model in the Lexus brand because it is the fourth model after the LS, ES and SC after the Lexus brand was founded in 1988, and the first generation was born in 1993. At first, the Lexus GS was positioned in medium and large sedans, which is equivalent to the ES series, but the overall configuration is higher than ES, so it is also called medium and large high-end luxury cars, and directly lock the BMW 5-Series and Mercedes-Benz E-Class as competitors. And ES and GS also form a differential competition, compared to GS models, ES is also more volume.

However, with the development of the automobile era, the two models seem to have gradually lost the absolute gap, because with the gradual replacement of the model, the two models have become more and more homogeneous in configuration and other aspects, so that the ES model has gradually replaced the GS, while the GS model has gradually moved towards the style of a luxury sports sedan. After all, the Lexus ES is a front-drive model, while the GS is a front-rear car.

As the ES series can meet the needs of most car buyers at lower prices, it also makes the sports-style GS models become more and more niche. After all, the lower price is only the rear-drive fun that the GS series has, and at the same time, in order to get a little more power feeling, it will cost nearly 100000 yuan more, which will undoubtedly make more consumers turn to the BBA brand.

Moreover, the body size of the GS series is smaller than that of the ES series, so most consumers who consider the cost-effectiveness are more likely to choose the ES because they can still feel the quality and comfort of Lexus at a lower price, but need to "put up" with the power experience.

As for the sales of Lexus GS, its officials have also said that under the background of the declining trend of the global car market and the overall contraction of the market, GS series sales are only a small part of the total Lexus sales, and even at its best, the annual sales are only about 33000 vehicles. In contrast, the monthly sales of Lexus ES models in the Chinese market reached about 9000 in 2019. Thus it can be seen that the GS series has become a marginalized model not only in the market, but even in the Lexus brand, so it will be a foregone conclusion that it will eventually stop production.

In fact, not only Lexus GS series models, it seems that in the domestic market, models with overpriced sports do not have a good market, just as previous Honda Spielberg, Nissan Sima and other models have reflected that in the Chinese market, the performance-to-price ratio is higher than the driving experience. Therefore, compared with more volume models, car companies do not want to invest more money in models with fewer sales under the trend of global market decline, and multinational car companies such as Mercedes-Benz and BMW have made the same move.

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