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The new power brand, which has no influence, has no choice but to lower the price after 14 days on the market.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)04/27 Report--

In the face of the notice on improving the Financial subsidy Policy for the Promotion and Application of New Energy vehicles issued by four ministries a few days ago, more attention has been paid to Tesla's domestic Model 3, but in fact, the impact of the new policy also includes many new power car companies, among which the joint venture brand of GAC Wei is also one of the car companies affected by this.

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According to the official announcement of Guangzhou Auto NIO, some models of its first model HYCAN 007, which has just been on the market for 14 days, have been adjusted to meet the requirement that the price should be less than 300000 yuan before the new deal subsidy.

At the beginning of the launch of the HYCAN 007s, a total of five models were released at subsidized prices ranging from 26.26 to 400000, but this time only two models were adjusted: the BASE version, which was adjusted from 262600 yuan to 259800 yuan; and the subsidized PLUS version, which was adjusted from 282800 yuan to 279800 yuan, while the prices of the other three TOP, Starship and private customized versions remained unchanged.

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Obviously, this adjustment is mainly because the subsidy price of the PLUS version is just over 300000 yuan, which means that users who choose this model will not be able to enjoy the latest subsidy policy, and the adjustment is just below the standard.

In response, Guang Qi Wei said that the purpose of this price adjustment is to enable new and old customers to enjoy the latest policy subsidy program. But in fact, a Guang Qi Wei insider revealed that it was helpless to adjust the price. Guang Qi Wei CEO Liao Bing also said: "it is undeniable that this policy has a certain impact and impact on us."

Perhaps many people do not really understand the model, because when publicizing to the outside world, even the car companies themselves do not really distinguish whether it is called "Guang Qi Wei Lai" or "co-creation" brand. According to its official introduction, most of the time, the model is publicized by Guangzhou Auto Wei. not only consumers know more about GAC GROUP and Xilai cars, but they do not know much about this "joint venture". As a result, we will get more knowledge by using "Guangzhou Automobile Wei Lai" for publicity.

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But in fact, the model is from the joint venture brand, which is only a "joint venture" company jointly established by GAC GROUP and NIO, in which GAC GROUP is responsible for the research and development and production of the whole vehicle, while NIO provides intelligent networking technology and energy support system. So this is also the origin of the official statement of "joint venture". It can also be said that Hechuang is a basically independent car company.

From the vehicle design concept, familiar with GAC GROUP's new energy Aion LX model netizens should know, this is actually the Aion LX shell model, in addition to the appearance of the integration of part of the elements of the car, the whole car and Aion LX almost exactly the same power system and the difference of a few millimeters body size, but the price is much higher than Aion LX, and this is in order to enjoy some of the technology that can not be experienced in Aion LX. It can be said that this model is launched by Guang Qi Wei for a specific group of people, that is, they want to experience the technology of Lulai cars, but they cannot afford a slightly higher positioning.

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It is said that the co-creation brand is a brand that stands on the shoulders of giants and does some deep innovation, but in fact it is the start-up company incubated by Guangzhou Automobile and NIO, and the legal representative is still Li Bin, founder of Lailai Automobile, with a registered capital of 500 million yuan. The current paid-in capital is 180 million yuan, which was established in April 2018.

It is worth noting that the start-up is also obviously in a difficult financial situation. "the salary is on time, but last year's year-end bonus was handed out before January," according to an employee inside the venture. "the year-end bonus is not available until April this year." Obviously, at present, even NIO Automobile is in a situation of "water and fire", and it is difficult to help Co-Venture bring more financing. After all, car-building enterprises are full of capital. What's more, as a new force that does not have most advantages, it needs more marketing to be remembered.

The HYCAN 007 comes with a NCM811 battery pack and has a 93kWh battery capacity. The entry-level BASE version of the NEDC has a range of 523km, and the remaining four NEDC models with PLUS, TOP, STARSHIP and SUPREME have a range of 643km. As the new car has just been on the market, the sales of the new car is not known for the time being, but at the place where the new car is released, the car has already opened the "blind booking" mode before it is announced.

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With the introduction of the new policy, many new power car companies have reduced their prices to maintain competitiveness, but it is worth noting that according to the requirements of the new policy, from 2020, the number of vehicles declared and liquidated by new energy passenger car enterprises should reach 10000. In other words, if car companies want to get state subsidies, they need to sell more than 10,000 brands a year. According to the sales of New Power car companies in 2019, only four car companies have completed more than 10,000 vehicles, and under the cover of this year's epidemic, more new forces may be in a more difficult situation.

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