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With the gradual decline of the domestic automobile market, many joint venture brands have been reduced to a second-line or marginalized position, and so is Changan Ford, which was once one of the "hegemons" of the domestic automobile market at its peak. As a result, Changan Ford gradually paid attention to the layout of the Chinese market.

As early as the end of last year, Ford's new compact SUV sharp, due to only the first four-wheel drive version on the market, makes the starting price of the overall model series higher, the market performance is mediocre. To this end, the two-wheel drive model was launched again in April this year, which made it possible to bring the starting price down to 179800, only 10, 000 lower than the starting price of the previous four-wheel drive version.

However, in the market that has been hit by the COVID-19 epidemic since 2020, the new models that have pulled down the price have also not brought excellent performance, so it has been exposed that Changan Ford Ruiji will launch a more entry-level version of the model in order to seize market share, but the exact release time of the new car is not known.

According to data from a model manual exposed by the media, the new model is expected to carry a 1.5T three-cylinder engine codenamed CAF384WQ06 on its current Fox model, with a maximum power of 174hp, a peak torque of 240Nm and meets the sixth national emission standard. At the same time, the new car will continue to be equipped with an eight-speed automatic transmission, but since the official manual shows two different fuel consumption, it does not rule out the possibility that its entry-level model will be equipped with manual gear.

According to the current Ford Ruiji cars on sale, there are five models, including two front-wheel drive models and three four-wheel-drive models, with a price range of 17.98-218800 yuan, all equipped with CAF488WQE6's four-cylinder 2.0T engine and the same engine in Changan Lincoln adventurer. Obviously, with the launch of the 1.5T model, it will once again lower the starting price of Ruiji, in order to achieve more consumers to choose the model.

It is worth mentioning that the Ford Wing Tiger, which is also on sale with Ford's "same brother", will also affect the confusion of the price of the two models if the price of Ford is too low. It is speculated that the starting price of the new model will be the same as that of the Wing Tiger, but as the Wing Tiger gives more concessions, there will still be a certain gap in price between the two, realizing misplaced competition.

As for appearance, it is expected to be consistent with the current model in terms of appearance and interior design, with a sports and tough overall style, and with the latest family hexagonal grille design, offering two different styles at the same time.

In terms of body size, Ford Ruiji's length, width and height are 4585mm/1882mm/1688mm and its wheelbase is 2710mm, which is basically the same as that of overseas models.

According to the sales data after the launch of new cars, Ruiji's sales have exceeded 3000 since its launch. Due to the impact of the Spring Festival and the epidemic situation, the performance was general, which was 1421, 986and 1107 respectively from January to March. Slightly better than Ford's sales, which were 791, 881 and 595 from January to March, respectively.

In fact, the current performance of Changan Ford in various market segments is not very good, so with the weakening competitiveness of the environment, Changan Ford provides a wider audience for Ruiji models, which is bound to promote Ruiji to enhance its competitiveness. but after all, the entry-level models that are about to be launched are equipped with three-cylinder engines, which are also few in the same class, so it is unclear whether they can be accepted by the market.

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