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Can the self-designed TS5 pull back Zhongtai Motor, which has been pushed to the edge of the market?

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)05/02 Report--

Recently, Zhongtai Automobile officially released the new compact SUV-- Zhongtai TS5 interior official picture. From the picture point of view, the interior as a whole is mainly black, and the collocation of part of the paint panel and silver trim emphasizes texture. One of the more eye-catching is the large-size full liquid crystal dashboard + central control screen above the center console. In addition, the new car's three-spoke steering wheel uses Z-shaped metal decoration as spokes, echoing Zhongtai brand LOGO.

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Zhongtai TS5 incorporates the design concept of "natural Dao, Zhi Mei Tiancheng". Its front face adopts a brand new family face design, and the split headlamps are separated by chrome strips in the middle and embedded in the vertical grille on both sides. On the side of the body, the suspended roof is matched with the rising waistline, and the rear is equipped with through-type LED taillights, which echoes the design of the front. In terms of body size, Zhongtai TS5 reaches 4625/1840/1618mm in length, width and height, and wheelbase 2700mm.

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On the power side, the new car is equipped with a 1.5T turbocharged engine and offers two different tuning versions, with a maximum power of 115kW (156PS) and 140kW (190PS). It is worth mentioning that Zhongtai TS5 finally meets the national six emission standards.

Zhongtai Automobile is not very famous among Chinese car brands, but it is highly sought after by consumers in a short period of time by virtue of "high-end reference". In particular, Zhongtai SR9, as a high-end model imitating Porsche, quickly became an "online celebrity" after its launch because of its low price and "high-end". According to reason, Zhongtai Motors through imitation to achieve popularity, and then the transformation of the release of original models, in the focus on the brand and quality of the premise, there is still a lot of room for development.

Unfortunately, since 2018, Zhongtai Automobile's situation has become very critical, in the context of the rapid development of Chinese brands, "high-end reference" approach has been impassable, and now the competition in the domestic SUV is quite fierce, and Zhongtai Automobile has obviously lacked the core competitiveness, in addition to the "high-end reference" appearance, Zhongtai Automobile has lost the opportunity to compete.

Zhongtai's first-quarter performance report shows that Zhongtai's first-quarter operating income was 209 million yuan, down 94.71% from the same period last year; the net profit of shareholders belonging to listed companies was-417 million yuan, down 494.10% from the same period last year. Due to arrears of wages, suspension of production, huge losses, coupled with the chairman of the board of directors due to sales contract disputes to limit high consumption, Zhongtai Motor's sense of existence in China is getting worse and worse. Can Zhongtai Motors, which is now pushed to the edge of the market, still get hot through self-designed models?

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