AutoBeta(AutoBeta.net)05/02 Report--

In just one week, Tesla officially went up and down successively. Tesla's Model 3 price changed frequently, and netizens asked to return the order and send a leek picture.

Tesla announced on May 1 that the starting price of the standard battery life upgrade version made in China has been reduced from 323800 yuan to 291800 yuan. With the existing subsidy of 20250 yuan, the actual starting price of the car is 271550 yuan.

Tesla officially lowered the price of the standard battery life upgrade version of Model 3 made in China from 355800 yuan to 323800 yuan on January 3. On April 24, Tesla's Chinese official website showed that the price of the domestic version of Tesla's Model 3 standard battery life upgrade was 303550 yuan, up 4500 yuan respectively. Coupled with the official drop on May 1, this is the third time that Tesla has adjusted the price of the standard life version of domestic Model 3. The price of domestic Model 3 has changed frequently, and many old and prospective owners have expressed dissatisfaction.

Car owners who picked up their cars in March complained on the network that they had become Tesla's "leek", paying for the inventory of the domestic standard continued version of Model 3, unable to choose a more cost-effective long-term version, and unable to enjoy the corresponding new energy subsidy policy and price reduction benefits.

In Tesla's official comments on Weibo, Tesla's old car owners wailed, saying that "leek is synonymous with Tesla owners", others said that "the speed of making money can not keep up with the speed of Tesla's price reduction," and netizens sent leek pictures directly.

Tesla did more or less hurt the heart of the old car owner in this matter. Tesla urged the owners of the Model 3 standard continued flight version to pick up the car at the end of March, but on April 10, Tesla officially announced that the Model 3 long-lasting version could be ordered, which is significantly better than the Model 3 standard extended version in terms of performance and configuration, while the price has only increased by 40, 000 yuan. At that time, many car owners commented on Tesla's Weibo that "the leeks have been cut". On May 1, Tesla lowered the price of the standard battery life version of Model 3, which was 32000 yuan lower than that before the subsidy, and many car owners finally burst into anger.

Will Tesla give extra subsidies to old car owners? Tao Lin, vice president of foreign affairs of Tesla, said, "Tesla treats all car owners equally and will not subsidize old car owners, even employees do not enjoy discounts." Of course, some netizens think that Tesla's sudden price reduction has indeed caused some harm to consumers, but from the market level, this is a normal market behavior.

In theory, with the improvement of the degree of localization of Model 3, there will be room for price reduction for Tesla's domestic models with the support of the local supply chain. Tesla CFO Zak Kirkhorn said on a conference call that Tesla will continue to reduce prices, production costs, and even increase profit margins in the future. However, Tao Lin said that "the increase in the localization rate does not mean a price reduction."

Some analysts said that the first price increase and then price reduction is a means of Tesla marketing. He Xiaopeng, CEO of Xiaopeng Automobile, even predicted that Tesla Model 3 long-lasting version is expected to join the ranks of price reduction this year, probably leading the subsidy for Chinese-made Model 3 long-lasting version to be reduced to 277500 yuan. However, Tesla said on Weibo today that there are no price adjustment plans for the long-lasting version of Model 3 made in China, due to factors such as production costs.

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