AutoBeta(AutoBeta.net)05/04 Report--

Recently, the Tesla price reduction storm continues to ferment. "the most regrettable thing I have done in the past two years is buying a Tesla" and "the old car owners are all being mocked", these are the comments made by the car owner on Tesla's official Weibo.

The sudden drop in prices is the usual practice of Tesla. Many netizens said that "the waiting party will never lose money," and maybe the price will be cut again a few months later. In view of Tesla's approach, some people choose to safeguard their rights, while others choose to laugh at themselves.

Tesla car owner is not only jokingly called leek by netizens, even the owner himself, also claims to be leek. And the things that harvest leeks are still imported.

In addition, Tesla car owners laugh at themselves in another way-worthy of the honorable Tesla import including purchase tax owners.

Citing the explanation of Baidu Encyclopedia, leek is highly adaptable, cold-resistant and heat-resistant, and is easy to cultivate; and the advantage of leek is that it can be harvested many times; the peak growth period is 3-6 years after planting, and the yield is the highest.

"cutting leeks" in the stock market--

For example, the selling of stocks by institutions, funds and large investors leads to a sharp fall in the stock market (or individual stocks), ushering in a new opportunity to build a position, and then re-establish a position at a low level, so as to operate in a circular band to make a profit. It can be called cut leek.

If you describe retail investors: buy stocks, buy sets, cut, cut and buy, again and again, heavy losses. Also known as cutting leeks.

For example, the above-mentioned "imported leek" Tesla Model 3. Last year, Tesla officially announced that the price of the imported long-lasting version of the rear drive was 421000 yuan, which was officially suspended on August 18, 2019. Eight months later, in April 2020, Tesla announced the launch of a domestic version of Model 3, which costs 339050 yuan after subsidy, and will enjoy a tax reduction for the purchase of new energy and a standard Autopilot basic version to assist driving. the actual landing price is the official price. Therefore, car owners who mentioned the imported long-lasting version of Model 3 lost nearly 150000 yuan in less than a year, and their vehicles also indirectly depreciated substantially.

Another domestic version of the high-performance all-wheel drive version of Model 3, confirmed by Tesla, will sell for 419800 yuan before the subsidy, but will be less than 400000 after the subsidy, with Autopilot basic driving assistance as standard, and will also enjoy tax relief for new energy purchases. In January 2020, the imported Model 3 high-performance all-wheel drive version of Tesla's official website was quoted at 509900 yuan. The actual difference between the two is about 150000 yuan.

In the face of such a rapid price reduction and vehicle devaluation, many Tesla car owners choose to protect their rights, but Tesla officials have made it clear that they will not provide any subsidies or compensation to old car owners.

In desperation, the owner of Tesla turned to "self-deprecating" to express his dissatisfaction.

For Tesla's frequent pricing fluctuations, Tao Lin, vice president of foreign affairs of Tesla, said: "No matter how the car price changes, our pricing strategy is unchanged, based on a consistent logic: cost plus a certain and reasonable profit margin." After the profit margin is set, any adjustment in cost-tariff fluctuations, subsidy policy adjustment, production cost optimization-terminal prices will be adjusted accordingly. "

Tesla's latest price reduction was on May 1, 2020. the domestic standard life and upgrade version of Model 3 officially dropped by 32000 yuan, the guidance price dropped from 323800 yuan originally implemented to 291800 yuan now, and sold 271550 yuan after subsidy. The price reduction adjustment is mainly to meet the requirements of the threshold of the national new energy subsidy policy.

In order to stabilize consumer psychology, Tesla specially released a message saying that there is no price adjustment plan for the long-term version of Model 3 made in China "at present" based on factors such as production costs.

Whether or not the leek is cut, perhaps Tesla's approach further causes the car owner's self-deprecating way to evolve into a brand culture.

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