AutoBeta(AutoBeta.net)05/04 Report--

Affected by the COVID-19 epidemic, the domestic automobile market has suffered no small impact since the Spring Festival this year, but as the epidemic has been gradually brought under control, the market is now showing a clear recovery. According to the latest SAIC GM data released, the end of April this year ushered in a long-lost growth trend.

Specifically, in April this year, SAIC GM's Buick, Chevrolet and Cadillac brands achieved cumulative retail sales of 111155 vehicles (including exports), while domestic retail sales increased by 13.6% compared with the same period last year. Judging from the sales growth of various brands, Buick brands achieved the largest month-on-month growth of 29.5% and 44% respectively, which shows that Buick brands have finally bottomed out after the overall decline in 2019 and the impact of the epidemic.

According to SAIC GM data, SAIC GM Buick sales plummeted to 840000 in 2019, down 13.7% from the same period last year. Buick Yinglang, its best-selling model, was once depressed because of the wrong decision of "three cylinders". From the top three of the car list directly out of the top 10, can only rely on the end market to give more discounts to maintain sales. However, Yinglang has plans to push Yinglang back to the "four-cylinder" market. In addition, only Buick GL8 grew by 6% against the trend, and the rest underperformed.

In addition, SAIC GM has launched a number of models since the end of March in the hope of promoting a rebound in the market, most of which are Buick brands, including the new generation of Buick GL8 Avenir Avia family, ordinary models and the new Buick sedan family.

Although the Chevrolet brand also added a new medium-and large-sized SUV trailblazer last month, it is speculated that it did not generate sizeable sales in April because it was slightly more highly positioned to be competitive. To this end, SAIC GM did not disclose the specific growth performance of the Chevrolet brand, with cumulative sales of only 26066 vehicles in April. After all, the brand had the biggest decline in 2019, down 51.8% from a year earlier, so it can be inferred that the Chevrolet brand has so far failed to achieve the desired recovery.

SAIC GM's luxury brand Cadillac also had a relatively outstanding performance in April, selling a total of 16273 new cars in April, an increase of 14.4% year-on-year and 81% month-on-month, thanks to Cadillac's SUV series models, including 1572 XT6 monthly sales, 5582 XT5 monthly sales and 4738 XT4 monthly sales, while the latter two models, which are more cost-effective, increased by 35.7% and 100.4%, respectively. It can be seen that the SUV formation accounts for more than 70% of Prida Cadillac.

And its sedan models have not yet had an outstanding performance, which means that the current terminal offers for CT5 and CT4 models have not yet reached the wishes of consumers, but only rebounded to the sales performance of January this year.

In addition, according to SAIC GM's Buick, Chevrolet and Cadillac brands, middle and high-end models accounted for 57.7% of sales in April, which means that the high-end formation has become its main sales growth point under the impact of the epidemic. This also reflects that, compared with some newly purchased consumers, consumers with stronger anti-risk ability are the main force of the current market.

However, for the forecast of the future, many institutions believe that with the continuous introduction of new car purchase policies by the state, as well as the traditional peak season in Wuyi, the overall car market will obviously bottom out and rebound.

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