AutoBeta(AutoBeta.net)05/06 Report--

As a high-end brand under Geely brand, Lock brand has been favored by more and more young consumers with its very personalized styling design and unique marketing model in the past two years. Last night, Lectra ushered in the launch of its fourth brand-new SUV sedan model. Although the model had a lot of popularity before the launch, it was found that the price of Lecker 05 "changed" today after it went public.

Why would you say that? When Lectra 05 announced the pre-price, it only launched four models, with the pre-price between 18 and 220000. However, after the model officially went on sale last night, the model launched a total of five configurations, and the price was set at 17.58-212800 yuan, which does seem to be slightly lower than the previous price.

In fact, Lectra 05 has added a basic version of the Yaoyao model to lower the overall price range, that is to say, the current lowest-equipped Yaoyao model is not the previously pre-sold Yaoyao Plus model, which is equivalent to an increase of 186800 from the previous 180000, virtually increasing the price by 6800 yuan and raising the prices of other models as well. For this reason, some netizens feel that Geely has some tricks in marketing.

After all, for most car companies, models will directly announce the prices of all models during the pre-sale period, although the lowest-equipped models are considered by dealers to be very low-equipped models. When selling, they will not make recommendations or directly inform consumers that the model needs to be booked because of less storage, and so on, so as to discourage consumers from buying the lowest models.

However, Lectra did not directly announce the latest low-end models, but only after it was put on the market. Although there is a lot of difference in configuration between Leike 05 and the other four models, it also includes a very rich configuration, such as reversing images, LED headlights, ACC adaptive cruise and so on. After the increase of 11000 yuan, the Yao Plus model has a lot of security configuration, and it is busy with adaptive near and far lights, wireless charging, atmosphere lights and so on, so its texture and practicality have been well improved.

Maybe that's why Lecker launched the lowest-equipped Yaoyu model from the very beginning, and consumers will feel that the configuration of the lowest-equipped model is sufficient to meet a variety of daily needs, thus reducing the desire to buy the Yaoyao Plus. At the same time, after the owners of the previously booked Yaoyao Plus are optimistic about the required configuration of the model, they feel that there are many different configurations, so choosing the Yaoyao Plus model directly for this reason will also make Geely realize that the Yaoyao Plus model is more popular than the lower-equipped Yaoyao model.

At present, Lac 05 has launched a total of six models, namely, the basic Yaoyao, the two-wheel drive / four-wheel drive Plus, the two-wheel drive / four-wheel drive Halo, and the four-wheel drive time limited edition, which went on sale in March this year.

In addition to the overall styling design of the sedan car SUV body design, in the body color can also allow consumers to make a rich choice, up to 12 kinds of color matching can meet the personalized customization of consumers.

Although most of the consumers who choose Lectra are young consumers, or aimed at their trendy quality designs, the current price of Lectra is still on the high side in the eyes of netizens. Li Shufu, chairman of Geely, also said, "if the mass production version realized by the masses is at 18-220000 yuan, it is indeed good quality and cheap, and when it comes to brands, LinkedIn still has a long way to go. However, the technology and quality of Lecke 05 are matched. " Obviously, the performance of Lecker 05 still needs to be tested by the market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat