AutoBeta(AutoBeta.net)05/11 Report--

As the market gradually stabilizes, luxury brands continue the strong growth trend of 2019. On May 11, the Federation released passenger car production and sales data for April 2020, which showed that retail sales of narrow passenger cars reached 1.429 million, down 5.6 per cent from a year earlier and up 36.6 per cent from March. Although the market has not yet achieved the year-on-year growth trend, it is already the strongest month of the year.

According to the performance in the first few months of this year, the domestic passenger car market fell by 79% after being hit hard by the epidemic in February. Thanks to the phased progress of the epidemic, the decline narrowed significantly in the next two months, falling 40% in March from the same period last year and 6% in April, which also means that China's auto market has basically achieved a V-shaped reversal.

Compared with the passenger car market, although the luxury car market could not resist the impact of the epidemic in February, falling by 75.2% year-on-year, only slightly better than the overall market, due to the particularly strong market performance, the decline narrowed to 20% in March. Until April this year, it has been reversed, with an increase of 16% compared with the same period last year. It can be seen that as domestic passenger cars gradually shift from the incremental market to the stock market, the growth of the luxury market has played a leading role.

After all, with the upgrading of the consumer market in recent years, the rapid decline in the layout and price of luxury brand products, and the advantages of being favored by young consumers and the new middle class, it has become the advantage of the luxury market, making its market share higher and higher.

According to the specific sales in April this year, the first echelon BBA brand model is still far ahead of the second echelon model. The Mercedes-Benz brand, which has maintained strong growth in the previous months, has seen a marked decline in the rankings, especially as the Mercedes-Benz E-Class slipped to fifth place from the first place for two consecutive months, totaling only about 10,000 vehicles, down 8.5% from the same period last year, which is also the largest decline in the BBA model. As for the Audi A6 and BMW 5-Series, sales have increased due to the expansion of terminal discounts, but overall sales still underperformed in January, perhaps due to a combination of the epidemic and the off-season.

Compared with the high-end car field, the overall performance of the high-end SUV market is relatively good, first-and second-line luxury brand models have achieved varying degrees of growth trend, the gap between the two is not too big. This also reflects that the SUV market in the domestic passenger car market is more favored by consumers, and the advantage of first-line luxury brands is not so prominent in the car field.

In addition, the Ulay and ideal cars, as high-end new energy models, also grew significantly and steadily at the end of April, with its Lai ES6 and ideal ONE both growing by nearly 1,000 vehicles, which also shows that the new power of the head is rising after the epidemic.

It is worth noting that in this list of high-end cars, there is no domestic Model 3 whose sales have increased or even exceeded 10,000 units for two consecutive months. This is mainly due to the introduction of the new energy policy, and the starting price of Tesla has dropped below 300000, which does not belong to the positioning of high-end models. At the same time, judging from the performance of the new energy market, the domestic Model 3 sold only 3635 vehicles in April, down 64% from the previous month, ranking only third in the new energy market. Perhaps, in the past, domestic Tesla as a result of "cutting leeks" incident has made it subject to certain sales restrictions.

However, in view of the above data ranking, the Union deleted it later this afternoon because some netizens questioned that Tesla's data were very different, so the release of this month's ranking data has been deleted. At the same time, some media also verified with the relevant personnel of the FIFA, saying that the data was not officially released, so its authenticity needs to be verified.

Last month, the same thing happened to Tesla's domestic Model 3. According to March sales figures released by the passenger Federation, Tesla's monthly sales of the Model 3 reached 10160, making it the only product in the high-end car market with more than 10,000 sales.

However, because Tesla did not report it to the China Association of Automobile Manufacturers, its Deputy Secretary-General Chen Shihua said: "the data released by Tesla is only released unilaterally. It did not submit the relevant operating data to the China Automobile Association in accordance with the normal legal channels. Therefore, we are still unable to verify the authenticity of the sales data released by Tesla. "

I have to say, at present, the performance of domestic Model 3 in China is really like this, or how to perform, only Tesla knows. But in any case, the domestic passenger car market does achieve obvious signs of recovery, the overall performance showed a slight narrowing performance, there is no growth of retaliatory consumers. It also reflects that under the continuing impact of the epidemic, the failure to achieve economic recovery has caused many consumers to postpone their car purchase plans, while the performance of achieving growth has been mainly released by the consumption squeezed in the previous period. On the contrary, consumers with greater risk tolerance have pushed the luxury market higher. In addition, the pressure of insufficient consumer demand for cars still exists in May, according to the China Automobile Circulation Association.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat