AutoBeta(AutoBeta.net)05/13 Report--

Lingdu is a market positioning A+ car owned by SAIC-Volkswagen, with a 1.4T engine and a price of 14.29-196900 yuan. Recently, it has been reported that the new generation of Lingdu has been confirmed to be put into production, which is the first frameless door design model of SAIC-Volkswagen.

It is learned from the relevant channels that the replacement products of SAIC-Volkswagen Lingdu are basically finalized, and the trial production of the first body-in-white has also been completed. In the document, NF (Nachfolger in German) represents a new model within Volkswagen Group; PT can be understood as the early stage of production verification. According to the plan, the smooth release of the first body-in-white will prepare for the follow-up vehicle assembly and test certification.

It is worth noting that the replacement of Lingdu will adopt the frameless door design. It means that Lingdu's market positioning will be younger, and it also emphasizes personalization, which is regarded as a major selling point of the car.

It is reported that the new Lingdu car is expected to be put into mass production as soon as next year.

At present, among Volkswagen's domestic models in China, only FAW-Volkswagen CC has adopted the frameless door design, and the new Ling du new car will be the first compact car made by Volkswagen in China to provide frameless doors.

As a replacement model, the replacement Lingdu will be built on the latest MQB platform, and the appearance design will be closer to the new Volkswagen design language. In terms of body size, Lingdu positioning is between Lang Yi and CC, and the current Lang Yi PLUS wheelbase is 2688mm CC wheelbase is 2841mm, so the wheelbase of the new Lingdu may be further lengthened, exceeding 2700mm, thus further competing with the same class of models (FAW-Volkswagen Suiteng).

In terms of power, the new car may continue to carry the power system of .4T engine, but at present, Volkswagen has introduced a new 1.5TSI evo engine into domestic production, so it does not rule out the possibility that the replacement Lingdu engine will also match the 1.5TSI evo engine. In terms of parameters, the 1.5TSI evo engine has a maximum power of 118kW (160hp) and a peak torque of 250Nm. In addition, it is expected that the whole series of models will still be matched by a seven-speed double-clutch transmission.

SAIC Volkswagen Lingdu sold a total of 101505 new cars in 2019. As the cash model enters the later stage of the product, the market competitiveness is also greatly weakened. The listing of new products will make up for the decline in product competitiveness. At the same time, the introduction of frameless door design can also attract the attention of young consumers.

In addition, the decline in the competitiveness of SAIC-Volkswagen's product lineup has further led to a sharp decline in sales, and there is a greater need for new products to "replenish blood". SAIC-Volkswagen sold 120100 vehicles in April, down 16.14% from a year earlier, halving its cumulative sales of 303100 vehicles from January to April.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat