AutoBeta(AutoBeta.net)05/16 Report--

A few days ago, the picture of the ideal ONE accident broken axis quickly spread on the Internet, and caused great controversy. On May 15, the owner of the car posted a Weibo account explaining the causes and consequences of the incident and the official progress of handling the incident, along with an image of the driving record.

According to the owner Weibo, the ideal ONE was delivered to him five months after booking the car. It was mentioned in early April that there was a problem with abnormal steering gear after driving only 500km. The abnormal noise was eliminated after the electric power steering gear was replaced on May 6. However, a few days later, the above-mentioned controversial accident occurred.

The owner said, "on the evening of May 11, I was driving home with two family and friends, driving from west to east on Yan'an Central Road at a speed of about 40-50km/h. As I approached the intersection, I felt the right front wheel gently hit the shoulder of the road, followed by a loud bang." Feeling that things were not good, the owner skidded the vehicle to the rescue belt in front of the road and found that the ball head of the right front swing arm fell off after getting off the car, resulting in damage to the right front suspension.

While waiting for the accident identification report, the car owner mentioned that the ideal Marketing Department staff contacted her for Weibo clarification in accordance with the official manuscript, while the owner's post was deleted.

On May 13, the car owner received a reply from the ideal engineer that the cause of the accident was "force relief caused by the collision of the shoulder".

After that, the owner said that he could not accept this conclusion and was worried about the safety of the vehicle, so he applied for a return to the car, but it was rejected by the authorities. The owner thought, "it is understandable for a SUV to have a flat tire or a dent in such a situation, but now it is not daring to drive again."

At the same time, the owner also released images of the driving records.

From the image, the vehicle tilted to one side of the driveway at that time, and when it hit the right shoulder, the speed reached 48km/h. After overtaking the shoulder, the vehicle was abnormal and stopped after passing the intersection.

In the case of the above car owners driving, whether the vehicle should have the phenomenon of falling off the ball head of the lower arm has caused great controversy on the Internet, and netizens give different views.

Some netizens think that "indeed fragile", in this case a flat tire and hub injury is a normal phenomenon, but there should not be a broken shaft or ball head fall off, may involve vehicle design or safety issues. "the kerb is so short that it can break the shaft, so the ideal ONE should really be paid attention to." Netizens said.

Some netizens even posted personal experience saying, "driving a certain brand vehicle on the viaduct turns out to be a kerb, 60km/h or so, resulting in a flat tire and a wheel hub injury without breaking the axle."

Other netizens think it is understandable that in addition to the faster speed of hitting the shoulder, the ideal ONE weight is also an important factor.

In the end, whether the impact will be broken or not, due to many uncertain factors, it is difficult to judge, so some netizens suggested that car owners hand over their vehicles to professional institutions for testing, so as to determine where the problem lies.

In view of the continuous fermentation of public opinion on the Internet, ideal car officials remain "silent" at present. Recently, the ideal ONE has been exposed to a number of problems, including high-speed brake failure, vehicle spontaneous combustion, roof leakage and so on. Official investigation results show that the "brake failure" is due to a communication failure of an electronic component of the mechanical and electrical servo power mechanism, which is a rare case of the supplier and there is no batch risk. Ideal car has not responded to other problems, including vehicle spontaneous combustion, roof leakage and so on.

Ideal car is a self-made new power brand, the delivery of new cars is only half a year, with the growth of the number of users, the exposure of some problems is bound to attract the attention of the majority of netizens. As of the end of April, the market holding of the ideal ONE was only about 6500, and from this point of view, many problems that have arisen will really worry consumers. The causes of these problems will also become an important criterion for consumers to judge whether the products of a new power brand are reliable or not.

In addition to being busy with new car delivery and dealing with vehicle problems, ideal Motor is also looking for more financing channels. On May 13th, Beijing che Hejia Information Technology Co., Ltd. (the parent company of ideal Automobile) lowered its registered capital by 40.2% to 433.7 million yuan, and 18 shareholders withdrew from the company's organizational structure. At present, the company still has 11 registered shareholders, and Li Xiang is still a major shareholder with a shareholding ratio of 61.5%. This is the second time that the organizational structure of the ideal car has been optimized.

According to informed sources, the above adjustment is due to the fact that ideal Automobile is building a VIE architecture, and building a VIE architecture is to be able to smoothly IPO in overseas markets and to better attract RMB and US dollar investors.

For a new brand, due to the lack of brand history and product market test, consumers often pay more attention to the problems of the product, thus affecting the future market performance of the product. Therefore, the brand side should face up to the consumer voice and network public opinion, give the survey results in time to restore the facts, and do not shirk its responsibility in order to be conducive to future development.

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