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Dongfeng Honda Jade quit, but Changan Ford Fox Travel Edition came. According to the latest news from the Ministry of Industry and Information Technology, Changan Ford has declared a Fox travel model, which continues to be equipped with a 1.5T three-cylinder engine.

The domestic listing of more different types of models is a good thing for consumers, which increases the diversity of market products, and consumers have more room for choice. Especially in today's competitive stock market environment, the unpopular station wagon has been cut by many manufacturers. At this time, some manufacturers resolutely enter the station wagon market, and are more friendly to consumers who are obsessed with station wagons, because domestic models are more cost-effective.

However, from the real car declaration map, Changan Ford did not completely introduce the overseas version of the appearance, but carried out domestic localization transformation, resulting in the majority of netizens complaining about the appearance of the car.

In the declaration information, the Changan Ford focus travel version follows the overseas Fox Active Wagon (cross-border travel version), but the design of the front part has been changed. Among them, the new car adopts the large and medium net style, and the Ford Logo is also placed on the medium net, with a lot of chromium plating added. The new headlights extend to the intake grille, and the lower aerodynamic kit is also changed.

Many netizens complain that the appearance of the domestic Fox travel version is not as good as that of the overseas version, and question the practice of Changan Ford.

The slender body shape is the biggest feature of the station wagon. In terms of body size, the length, width and height of the domestic Fox Travel version are 4678/1841/1555mm and the wheelbase is 2705mm.

Interior decoration should completely retain the design of the ordinary version of Fox, the overall bias towards functional and practical properties, the top of the center console with a large touch screen, while the interior is mainly black elements.

In terms of power, the declaration shows that the new car is equipped with a 1.5T three-cylinder engine, a maximum power of 174 horsepower, a peak torque of 243 Nm, and an eight-speed automatic transmission.

From the perspective of product layout, Changan Ford Fox series will form four types: ordinary hatchback version, ordinary hatchback version, Fox active cross-border version and Fox Travel version, which will further enrich the Fox product series.

But for the Fox travel version of this car, many netizens hope that manufacturers can introduce the original version, if the appearance is changed hastily, once consumers do not recognize it, the localization of the Fox travel version will be very embarrassing. At the same time, the market share of the station wagon is very small, considering not many consumers, for the Fox Travel version, there should be more product features to attract consumers, otherwise it may bring greater risk.

At present, after the deep adjustment of products and market positioning, Changan Ford has alleviated the sales pressure, but the market share is still low. According to the data, Changan Ford sold 20500 vehicles in April, up 38.3% from a year earlier, with cumulative sales of 50900 vehicles from January to April, a slight decline compared with the same period last year. Compared with the overall market situation, Changan Ford's recovery is better.

The new model Ruiji boosts the sales of Changan Ford through differentiation and cost-effective advantages, and in 2020, Changan Ford will have a number of new models on the market, including the Ford / Lincoln brand. Among them, there are Rui Ji two-wheel drive version, domestic focus travel version, domestic explorers, domestic Lincoln adventurers, domestic Lincoln fliers and so on.

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