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As the auto industry gradually shifts from fuel-powered models to electric vehicles, more and more companies want to "enter the circle", perhaps thinking that electric vehicles are actually a battery and wheels that can run. However, Dyson, as a home appliance giant, finally gave up this idea after persisting for a while.

According to foreign media reports, James Dyson, founder of Dyson, said in an interview recently that he had cancelled his previous investment of 500 million pounds (about 4.2 billion yuan) to build a car, and that the 500 million pounds were his own funds, which, according to Dyson's current 16.2 billion worth, amounted to a loss of 3% of his wealth, but this should be a timely stop loss for Dyson.

According to Dyson, the main reason why he chose to cancel the car-building plan was that he felt it could not be commercialized. According to the cost of Dyson car, the cost of a car will reach 10,000 pounds (about 1.29 million yuan), which is much higher than the price of ordinary cars, and to put into the market, plus marketing, promotion and so on, the price may be higher, so it is difficult to achieve commercialization.

Dyson also said that at present, European car companies are making profits on fuel vehicles, while electric vehicles are being promoted at a loss, and Dyson has no fuel models, so he announced the cancellation of the project in October last year, after all, the risk of building cars is too great.

After announcing the cancellation of the car-building project, Dyson also told employees via email,"Although we have been working hard throughout the development process, we really can't find a way to commercialize it." In addition, he added, the company will "focus on the difficult task of manufacturing solid-state batteries" and other "basic" technologies such as machine learning and artificial intelligence, meaning that Dyson may move from car manufacturers to suppliers.

In addition, when publicizing his future company plans, Dyson also brought a prototype car that had not been unveiled before, code-named N526. According to reports, the car was originally designed to benchmark Tesla, weighing 2.6 tons, endurance 960km, top speed of 125 miles per hour, 100 km acceleration as long as 4.8 s, model positioning as SUV, and still 7-seat layout.

According to several previously published design drawings, it is basically consistent with the prototype design disclosed this time. Even so, this was only a past for Dyson. At first, Dyson announced in 2017 that he would build a car and start building a global supply chain control center. He announced that he would invest 2 billion pounds (about 17.41 billion yuan) in the design technology of electric vehicles. He even said that he was already optimistic about the future of electric vehicles. At one time, 600 people worked for it. But for now, everything seems empty.

Speaking about the failure of the electric car project, Dyson also said: "Of course there will be great sadness and disappointment, our lives are full of risks and failures." We tried a few things, but they all failed. Life isn't easy."

Electric cars have a future. It is also inevitable for the general trend, but it is not impossible for people who are not in this field to rise through the later stage, but they need to pay more experience and capital. For example, Evergrande Automobile with strong capital has a lofty dream, but the first production car is still in the plan. Whether there is a market after listing can only wait for the test of the market. Therefore, private enterprises like Dyson are unable to achieve profit value growth, and cancellation of plans is inevitable.

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