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Anhui Bozhou Dongyuan Dongfeng Honda 4S store incident contracted these two days of social hot spots, many times on the hot search national attention, the video is very popular on social platforms. The focus of the incident was the attitude problem in the conversation between the radio anchor and the 4S store sales manager about "refund the renewal deposit", when the sales manager asked the radio anchor three times, "who are you?" And became popular. And behind the revelation of illegal collection of renewal deposits is a major event in the car sales industry, radio anchors or 4S store sales managers, they have taken practical actions to pry the interests of the entire industry.

Bozhou City Industry and Commerce and Market Regulatory Department staff told the media that on the morning of the 17th, the relevant departments of the jurisdiction area together with the business department went to the 4S store involved to conduct an investigation. The staff of the Market Supervision Administration also said that the Market Supervision Administration had interviewed the 4S store involved in conjunction with the Bureau of Commerce and ordered it to return the renewal deposit. In the next step, a special rectification of the automobile sales market will be carried out throughout the city.

Auto industry concerns yesterday predicted that market regulators may take follow-up action through this nationwide incident, and that some so-called "industry rules" such as renewal deposits may be cleared in the short term.

Therefore, it can be said that the behavior of the radio anchor or the sales manager of the 4S store has pried the interests of the whole industry with practical actions.

As a matter of fact, the renewal deposit is a fee charged by many 4S stores, mainly to restrict customers to continue to be insured through 4S stores and designated insurance companies in the second year, and is also part of the so-called "agreement" between 4S stores and customers in car purchase. This is also a means for many 4S stores to stay outside the laws and regulations to ensure their own interests. Collecting renewal deposit is illegal, but it has become the "rule" of the sales industry, and it is also the main reason why 4S stores are "unreasonable" in this incident.

According to Article 14 of the New rules for the Administration of Automobile sales issued by the Ministry of Commerce, suppliers and dealers shall not restrict suppliers and after-sales service providers of auto parts, supplies, finance, insurance, rescue and other products to consumers. It is to promote the healthy development of the automobile market, to maintain fair and just market order, to protect the legitimate rights and interests of consumers, and to formulate measures for the management of automobile sales in accordance with relevant national laws and administrative regulations.

Looking back on the incident: Mr. Bian, the owner of Bozhou car in Anhui Province, bought a car from Dongyuan Dongfeng Honda 4S store in Bozhou in June 2019, and the staff of the latter 4S store collected a 1000 yuan renewal deposit from Mr. Bian. Recently, Mr. Bian refused to renew the insurance in the store and was refused to get back the deposit, so he complained to the local radio station and exposed it.

The radio anchor called the Dongfeng Honda 4S store and asked the sales manager of the 4S store why he illegally collected the owner's renewal deposit and wanted it to be returned, citing relevant national laws and regulations. The sales manager said he was not aware of the matter and thought it was reasonable to charge a deposit for renewal.

Then the anchor said, "you know now that the money is refundable." The 4S store sales manager asked, "it's up to you. Who are you?" And asked the radio anchor three times, "who are you?" . The video was very popular on the Internet, and the attitude of the 4S store manager in handling the incident made netizens angry.

Under the pressure of public opinion and the intervention of Dongfeng Honda factory headquarters, Dongfeng Honda said it had ordered the 4S store to refund Mr. Bian's renewal deposit of 1000 yuan, and organized Dongyuan Dongfeng Honda store in Bozhou, Anhui Province to study the law.

On the evening of May 17, Dongfeng Honda Bozhou Dongyuan 4S store responded to the "collection of renewal deposit" and "improper attitude of the staff": the store's collection of renewal deposit from customers violated the requirements of the relevant measures. The deposit has been returned to the customer, and apologized to the customer and the media, and individual staff involved were dismissed. The 4S store promised to carry out self-correcting and self-checking of all businesses and resolutely rectify the violations found.

Some netizens think, "this kind of situation is everywhere all over the country, and there is too little effective supervision."

Some netizens engaged in automobile sales said, "the position is different, the point of view is different." In this matter, the 4S shop does not comply with the rules and is unreasonable, but to some extent, it is also forced to do so. This is an industry sickness, and the living condition of the 4S store in the center of the industry whirlpool is worrying. "

Of course, another problem extends here. The competition in the automobile market is fierce, and the good days of 4S stores are long over. many brands of 4S stores can not make a profit on new car sales, or even sell cars at a loss, and no profit can only produce a lot of so-called "routines" and "industry rules". Therefore, the sales industry must face severe survival problems in the future.

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