AutoBeta(AutoBeta.net)05/19 Report--

One year after leaving Yundu New Energy, Lin Mi chose to return.

On May 18th, Yundu Automobile announced that Lin Mi was officially appointed as CEO of Yundu New Energy Automobile Co., Ltd., comprehensively presiding over the overall strategy formulation and daily operation of the company. At the same time, Liu Xinwen, former managing director of Yundu Motor, has also left office, and the specific direction of his post is unknown.

In 2016, Lin Mi participated in the founding of Yundu New Energy Automobile Co., Ltd., and served as executive deputy general manager and general manager of the marketing company. During his tenure, he launched three products of Yundu π 1, π 3 and π 7 in the past two years to help Yundu overcome the difficulties of "mass production" and "delivery". However, shortly after the debut of Yundu π 7, plans for the Yundu model were shelved, and Lin Mi left Yundu Motors during that time.

In fact, who is in charge of Yundu Automobile is not the most concerned issue, but how to survive in the highly competitive market is the key.

Data show that Yundu Automobile was founded on December 4, 2015 by Fujian Automotive Industry Group Co., Ltd., Putian State-owned assets Investment Co., Ltd., management team (individual shareholders), Fujian Haiyuan Automation Machinery Co., Ltd. Sifang jointly invested 900 million yuan to establish a mixed ownership new energy vehicle production enterprise.

In 2017, Yundu Motor won the new energy vehicle production license issued by the National Development and Reform Commission. It has become the tenth domestic enterprise to obtain the qualification for the production of new pure electric vehicles, and the second manufacturer of new energy passenger vehicles to be examined and approved by the Ministry of Industry and Information Technology. Yundu Automobile, which won the production qualification in just over a year, launched its SUV models Yundu π 1 and Yundu π 3 from 2017 to mid-2018, and showed the latest Yundu π 7 at the Beijing Auto Show in April 2018. The speed of three auto products in two years is at the forefront of the new forces of car building.

However, since the launch of the first model, Yundu has launched only two models, namely Yundu π 3 and π 1, with a price range of 17.98-192800 yuan and 13.18-166800 yuan, respectively. Due to the downturn of the automobile market and the decline of subsidies for new energy vehicles, coupled with the relatively single product system of Yundu Automobile and the lack of vigorous promotion in marketing and publicity, the cumulative sales volume is less than 20,000 vehicles. The previously planned Yundu X- π concept car and π 7 model have disappeared.

In addition to sales falling short of expectations, the performance is also not optimistic. Data show that from 2017 to 2019, Yundu's net profits were-95 million yuan,-138 million yuan and-177 million yuan, respectively. In the first quarter of this year, Yundu's car sales were only 227, down 90% from a year earlier. In addition, according to Tianyan survey data, Yundu Motors was found to be a broken company by the Supreme Court on April 7, and the company's chairman, Weng Linhai, was listed as a person who "restricts high consumption."

In recent years, the state has made great efforts to promote the process of the new energy vehicle industry. Under the background of the difficulties at the beginning of the epidemic, the state and relevant departments have launched various favorable policies to provide a good environment for the development of new energy vehicles. However, in the context of fierce competition in the domestic market, it is still unknown whether the return of Lin Mi can lead the better development of Yundu, but the current Yundu car does not have much advantage in the new power of car-building.

There are more than 100 new car-building forces in China, but there are only a handful of them to achieve mass production and delivery, and these car companies are still walking on the "knife tip". For example, car companies such as NIO, Xiaopeng, ideal, Weima and other car companies walking at the front of the market are still struggling, while new car-building enterprises such as the future, Rangers and Skyline hovering on the edge of the market are very difficult to survive in the cold winter of the car market.

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