AutoBeta(AutoBeta.net)05/19 Report--

On May 19, the Ministry of Industry and Information Technology issued the 332nd batch of "Road Motor vehicle production Enterprises and products announcement", according to the former Guangdong Fudi Automobile Co., Ltd. officially changed its name to Zhaoqing Xiaopeng New Energy Investment Co., Ltd. This means that the production qualification of Xiaopeng Automobile Zhaoqing factory has been officially settled, and it has become one of the few enterprises with production qualifications and self-built factories to produce cars in the new forces of car manufacturing.

Xiaopeng auto factory can be traced back to 2017 at the earliest. In May 2017, Xiaopeng Automobile invested 2 billion yuan to build its own Zhaoqing factory, the project is divided into three phases, the first and second phases have a total investment of 10 billion yuan, and the total planned land will reach 3000 mu. After the completion of the first phase of the construction of the base, it can achieve a maximum production capacity of 100000 units per year. In September 2019, the production workshops of Zhaoqing factory were completely capped, and the small batch trial production of Xiaopeng P7 project was soon completed.

It is understood that Xiaopeng Zhaoqing factory has five workshops: stamping, welding, painting, final assembly and Pack, with four different final assembly flexible production lines and a flexible battery assembly line, with a total of 264 intelligent industrial robots. In addition, the factory also has a dynamic test runway covering 18 kinds of test roads as well as NVH, operating braking comfort, tightness, automatic parking system and other functions.

Like most new car-building forces, at the beginning of the establishment of the brand, Xiaopeng Motor chose to cooperate with Haima Automobile to achieve the production and listing of new cars through OEM. Its first mass production model Xiaopeng G3 is produced by Haima Automobile. In the 329th batch of "Road Motor vehicle production Enterprise and Product announcement" of the Ministry of Industry and Information Technology on March 8, the model prefix of Xiaopeng P7 is still Haima Automobile Co., Ltd. Xiaopeng brand. On March 19, Xiaopeng officially announced the acquisition of Guangdong Fudi Automobile Co., Ltd., whose shareholder was changed to Zhaoqing Xiaopeng New Energy Investment Co., Ltd., in the latest declaration information of the Ministry of Industry and Information Technology, the production enterprise of Xiaopeng P7 has been changed to Guangdong Fudi Automobile Co., Ltd., and the rear label of P7 is also printed with the label "Guangdong Fudi".

As far as Xiaopeng is concerned, the production of seahorse automobiles can alleviate the problems encountered in production and funding, and focus resources on research and development and technology. For Haima, as production and sales have not been ideal, the factory's production capacity has been in a state of surplus. Accepting the OEM of Xiaopeng can effectively use the extra capacity and bring additional benefits at the same time.

However, through the contract manufacturing of seahorse cars, Xiaopeng not only has to pay a certain contract fee, but also has to bear the losses caused by poor sales. At the same time, under the mode of contract manufacturing, the efficiency, cost and quality of product production can not be directly controlled by Xiaopeng Automobile. According to the data, Xiaopeng delivered 16600 vehicles in 2019, while Haima has an annual production capacity of 50, 000, with a capacity utilization rate of only 33.2%.

Xiaopeng car self-built factory also has advantages and disadvantages. Although it has got rid of the shackles of seahorse cars, compared with contract manufacturing, Xiaopeng car cost will be greatly increased. In addition, Xiaopeng car has no production experience. The first batch of models put into production will inevitably have problems of large and small. As for the product quality of Xiaopeng auto self-built factory, it remains to be tested by the market.

With the approval of the production qualification of Zhaoqing factory, this will provide assistance for the mass production of Xiaopeng P7. The P7 is the second mass-produced model of Xiaopeng, with a total of 8 models with long rear-drive range, long rear-drive range and four-wheel drive high performance. Its NEDC range is 552km-706km, and the subsidized price is 22.99-349900. The new car will be delivered from the end of June to July.

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