AutoBeta(AutoBeta.net)05/21 Report--

The Wuling brand announced on May 21 that it would launch the brand's new LOGO at the launch ceremony of the 22 million vehicles on May 25.

On May 10, the Roewe brand of SAIC Group released the "double standard" strategy, that is, the new "R mark" and "lion mark" to promote the brand upward and high-end. Following the Roewe brand, the Wuling brand also announced a change of label. According to official sources, the Wuling brand will hold a 22 million vehicle launch ceremony on May 25, while the global silver standard of the Wuling brand will also be officially released. Wuling classic red mark, which has been used for 33 years, may become history.

In fact, Wuling brand has a tendency to change the car logo for a long time. In April, domestic social platforms unveiled a roadmap of suspected global models of the Wuling brand, showing three new models of the Wuling brand, including an SUV, an MPV and a coupe. Whether it is the new car effect map or the corporate logo in PPT, it is no longer the red logo of the Wuling brand, but uses a brand new brand logo. The new brand logo is not much different from the old one. While keeping the five diamond combinations unchanged, the car logo is changed to silver with a metallic texture.

The Wuling brand car logo is composed of five red diamonds, which is similar to Kunpeng's wings and has a rising trend, symbolizing the continuous development of Wuling's cause. Many consumers' contact with Wuling car also began with this logo. Wuling brand is known by consumers to start in Wuling Light, and then after Wuling Hongguang was born, with the image of "magic car", Wuling red car logo has become popular all over the country.

Not only the Wuling brand, but also the independent brands have carried out "upgrading" in the past two years, such as Baojun, Geely, BYD, FAW Red Flag, FAW Pentium, and so on, all of which are preparing for the brand upward, and the new brand is also heading for "flattening". In addition to adding freshness, it is mainly to adapt to the development of the times, so that the brand has the ability of more competitiveness, tide flu and upward development.

From the Wuling global new car roadmap, we can also see that the new car logo is indeed more fashionable than the current red car logo, but also more in line with the aesthetic of consumers. At present, while the Wuling brand's sense of existence in the domestic market continues to strengthen, it has also begun to gain a foothold in the overseas market, and the change of the car logo is also a preparation for the upward development of the brand.

Data show that even under the epidemic, the Wuling brand has also shown strong market power in the market. SAIC GM Wuling's cumulative sales fell 46.69% to 285000 vehicles from January to April, while SAIC GM Wuling sales rose 13.5% to 120000 vehicles in April. Among them, Wuling Hongguang sold 18347 vehicles in April and Baojun sold 2877 vehicles.

In fact, the independent brand to change the car logo is not on a whim, but for the brand "survival desire". With the development of the automobile industry and the digital age, many automobile brands are constantly examining their brand image in order to adapt to different stages of aesthetics and development trends. For independent brands, the decline in the price of joint venture brands has threatened the development of independent brands, and independent brands need to embark on the road of "high-end" in order to have greater strength to compete with joint venture brands.

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