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Corporate advertising should be cautious and play a positive role, but a new golf ad video released by Volkswagen has been accused of serious racial discrimination. In this regard, many overseas netizens were angry and left messages under the public official account to question and even abuse. Subsequently, Volkswagen executives and corporate officials apologized for this.

Volkswagen recently promoted its new golf model and posted a 9-second advertising video on its official account. In the video, a white-skinned hand pushes a black man in front of a yellow golf car and then bounces him into a cafe called "Petit Colon". Words that discriminate against black people also appear in the video, because at the end of the video, the English word "DER NEUE GOLF" flies into the picture in the order of N-E-G-E-R. It is worth noting that Colon is the name of the colonists in the French colonies.

Many netizens left comments that Volkswagen officials seemed to have made the video on purpose and that there was a serious suspected racial discrimination problem. The incident continued to ferment online, and social media exposed Volkswagen's official behavior.

Soon, Volkswagen executives came out to apologize. Volkswagen sales and marketing board members issued a sincere apology, saying that hatred, racism, discrimination, there is no room for survival in Volkswagen, to ensure the transparency and consequences of penalties.

Volkswagen quickly deleted the ad video and posted: "Volkswagen firmly opposes all forms of racism, xenophobia and discrimination." Advertisements are created in the form of innovative stories, regardless of the race or nationality of the characters. In order not to cause misunderstanding, we decided to stop playing this video from now on. "

Volkswagen admitted in a notice that the video content of the advertisement was wrong and boring. "We express our deep apologies for this. We will conduct an in-depth investigation into this, give the public a satisfactory answer and bear all the consequences. "

It is understood that when Volkswagen promoted the electric version of golf in 2019, it was banned by the British advertising regulator on suspicion of sexism. Volkswagen has since defended to the UK advertising regulator, but the agency has not changed its ban on Volkswagen.

Therefore, the public does have a lot of controversial issues in the production of advertisements.

Before this advertising incident, Volkswagen Golf was also in trouble. Volkswagen decided to suspend delivery of the eighth-generation golf because of software problems, after discovering that the car's emergency calling system, "e-call", sometimes did not work properly until the problem was resolved, Reuters reported.

So far, the official video released by Volkswagen is still fermenting, some netizens said, "how such a video is licensed by Volkswagen, such obvious discrimination has not been discovered." Some netizens also think, "it is really difficult to understand that the public can still produce this kind of advertising in this era."

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