AutoBeta(AutoBeta.net)05/24 Report--

FAW Toyota Yize IZOA EV model was officially put on the market on May 20, with a subsidized price of 22.58-253800 yuan. The new car can be regarded as a 'fuel to electricity' Yize, with a mileage of 400km under NEDC conditions. So far, Toyota all three pure electric vehicles on the market, the other two include Guangzhou Auto Toyota C-HR EV and Lexus UX 300e pure electric version, the NEDC has a range of 400km.

(Yi Ze EV)

Whether it is the product competitiveness or the final price of the new car, Toyota does not seem to find a matching market position on these three models, which is really not very attractive to consumers. The GAC Toyota C-HR EV sells for 22.58-249800 yuan, while the Lexus UX 300e pure electric version is as high as 36.20-385000 yuan.

Some netizens said, "Toyota's move is for points, and it is estimated that it does not intend to sell well." Another netizen thinks that if a car with a range of 400 kilometers at this time is still priced so high, is it a product and strategic mistake?

Some industry insiders explained that because the market target sales of the car was set to be relatively low, Toyota also realized that there would not be much new car sales, so the bicycle sales price was finally higher under the cost-sharing.

(C-HR EV)

In terms of the appearance of the new car, the three models are based on the transformation of the traditional fuel version, and introduce local design elements, such as the front face design to change and so on. Except for the unique logo of some new energy models, the rest of the body inherits the personalized detail design of the fuel version. The size and interior of the car are basically the same as those of the fuel version. Among them, the Lexus UX 300e is the brand's first pure electric car.

In terms of power, the three new cars are equipped with an electric motor with a maximum power of 204hp, a maximum torque of 300Nm and a maximum speed of up to 160km/h. At the same time, the capacity of the new car is 54.3kWhternary lithium battery, and the energy density of the battery system is 131WhAccordKgMagneNEDC. The mileage under the condition of NEDC is 400km.

The biggest competitors of FAW Toyota Yizawa IZOA EV and Guangzhou Automobile Toyota C-HR EV are Dongfeng Honda X-NV and Guangzhou Automobile Honda VE-1, both of which are 400km's battery life, which sells for between 16 and 180000 yuan. By contrast, Toyota does not seem to plan to sell cars properly. But on the other hand, these pure electric models built by Toyota are more to meet the needs of the new energy points policy, which is not only a helpless move, but also an understandable measure.

For the pure electric version of the Lexus UX 300e, the price is as high as 36.20-385000 yuan, which is really difficult to understand. At this price, Tesla domestic Model 3, ES6 and so on are very competitive products in this price range.

What kind of consumers will buy? Restricted cities, new energy targets, urgent demand for new energy vehicles, and great belief in the brand and quality of Toyota may be the objects that people can consider to buy.

For this batch of electric models launched by Toyota, there is indeed a big controversy on the Internet. Some netizens said, "regardless of whether it can be sold or not, the product must be available." It means that this is the product of equilibrium integrals. Another netizen said, "this price really believes."

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat