AutoBeta(AutoBeta.net)05/25 Report--

On May 25, SAIC GM Wuling held the launching ceremony of 22 million vehicles, and Wuling Global Silver Standard was officially released. SAIC GM Wuling will also sell red-label models, officials said, except that red-mark will continue to dig deep into the commercial vehicle market, while silver-standard will be responsible for the higher-end passenger car market.

At the press conference, the 22 million offline vehicle, codenamed Victory, was equipped with a brand new silver LOGO for the first time. It is a MPV model in terms of appearance and size, and the car will have a total of six seats in three rows. In the future, the MPV is not the only model with Wuling Silver Standard. According to Wuling's product plans, at least three global models will be launched in the next three years, including an SUV and a coupe in addition to the MPV model.

Compared with the Wuling car logo, we are all too familiar with the existing car logo, which is composed of five red diamonds, similar to Kunpeng's wings, and has a rising trend. There is little difference between the new silver standard and the red standard, and the color of the car logo is changed to silver with a metallic texture while keeping the five diamond combinations unchanged. Red and silver models will be sold on the market at the same time. In the future, models with silver marks will represent the special identity of "global cars". In addition to being sold in China, they will also be sold abroad, while red marks will continue to be retained and mainly used in domestic models.

LOGO represents the positioning and development of the brand to a certain extent, so many brands release new LOGO at the time of transformation, such as Baojun, Geely, BYD, FAW Red Flag, FAW Pentium and so on. They are all preparing for the brand upward, in addition to adding freshness, mainly to adapt to the development of the times, so that the brand has more competitiveness, tide flu and upward development ability.

In fact, many independent brands change their car logo not on a whim, but for the sake of the brand's "desire for survival". With the development of the automobile industry and the digital age, many automobile brands are constantly examining their brand image in order to adapt to different stages of aesthetics and development trends. For independent brands, the decline in the price of joint venture brands has threatened the development of independent brands, and independent brands need to embark on the road of "high-end" in order to have greater strength to compete with joint venture brands.

Of course, Wuling brand is different from other independent brands. Wuling mainly ploughs the domestic MPV market. From the point of view of market demand, Wuling does not need to change its standard in the domestic market, because people's recognition of Wuling is not low, and it has become a tool for many car owners to get rich with the advantage of performance-to-price ratio. Now, Wuling Motor has a higher influence in the MPV market than other cars of the same class.

So why did Wuling issue a brand new silver standard? Although the sales volume of Wuling brand accounts for most of the MPV market, Wuling's profit level is not high because of its low bicycle profit. At the same time, it has formed a cheaper car brand in the eyes of consumers. In addition, Wuling has a high reputation in the domestic MPV market, but the recognition of Wuling brand by consumers in overseas markets is not high. Therefore, from the perspective of Wuling's change of bid, it is also to enhance its competitiveness in overseas markets.

SAIC GM Wuling sales fell 46.69 per cent to 285000 vehicles from January to April, while SAIC GM Wuling sales rose 13.5 per cent to 120000 vehicles in April, according to the data. Among them, Wuling Hongguang sold 18347 vehicles in April and Baojun sold 2877 vehicles.

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