AutoBeta(AutoBeta.net)05/27 Report--

FAW-Volkswagen experienced the fastest executive turnover in history.

FAW-Volkswagen officially announced that from May 27, 2020, Ma Zhenshan has been promoted to Deputy General Manager and Executive Director of Volkswagen Brand of FAW-Volkswagen sales Co., Ltd., and is fully responsible for the marketing of FAW-Volkswagen brand.

Ma Zhenshan's "promotion and salary increase" also officially replaced Wang Shengli, who had just been in office for a month. On April 3, 2020, the same "copywriter" of FAW-Volkswagen was announced once, and the protagonist of that time was Wang Shengli, who was transferred a month later.

Wang Shengli worked at FAW-Volkswagen for 18 years. When he was promoted in April, FAW-Volkswagen called Wang Shengli a "young veteran" in the FAW-Volkswagen management team, pragmatic and progressive, with rich experience in regional marketing, brand building and operation management. It is understood that Wang Shengli has been transferred to FAW Pentium car Co., Ltd. as deputy general manager, responsible for marketing work.

Ma Zhenshan, who was promoted this time, has successively served as head of the product strategy department of FAW-Volkswagen sales Co., Ltd., general manager of Huazhong sales department of sales company, and deputy general manager of sales company (Volkswagen brand market). Since May 27 this year, Ma Zhenshan has been appointed Deputy General Manager of FAW-Volkswagen sales Company and Executive Director of Volkswagen Brand, and is fully responsible for FAW-Volkswagen brand marketing.

China's car market is unpredictable in 2020, and many factors will hinder the growth of the market. Ma Zhenshan believes that "policy to save the market" is very important. In early May, Ma Zhenshan said, "We think that in this year's auto market, the phenomenon of official health will not become the mainstream. All brands understand that this year's auto market is a 'policy city', and the effect of official reduction is far less than the policy thrust. So official demotion will not become the main theme of major car brands."

In Ma Zhenshan's view, at present, the car market has to rely on policies to pull, a series of substantive policies will accelerate the market recovery. "on the one hand, the recovery of the car market lies in the fundamental demand potential, such as increasing the demand for replacement cars and the demand for first-purchase cars. On the other hand, it lies in the support policies. in addition to the current support policies for new energy vehicles, if fuel vehicles can also enjoy some substantive policies, then the car market is likely to return to the level of the same period last year, but it depends on the strength, scope and timing of the policy. "

Ma Zhenshan also said that after nearly two years of adjustment, the domestic car market has transitioned from an incremental market to a stock market, but consumer demand for private cars will continue to grow and the general trend will not change.

In 2019, FAW-Volkswagen realized terminal sales of 2.13 million vehicles (including imported cars), an increase of 3.8% over the same period last year. Among them, FAW-Volkswagen's Volkswagen brand sold a total of 1.398 million vehicles last year, and completed the market layout of the three SUV models: sounding, song and mountain exploration. The Audi brand sold 680000 vehicles last year, after upgrading a number of major products, while Jetta was a new low-end car brand launched last year to make up for the gap in the low-end car market of FAW-Volkswagen, with a total sales of 43000 vehicles last year.

According to the plan, FAW-Volkswagen sales target is set at 2.32 million vehicles in 2020. In terms of new cars, the Volkswagen brand will launch the Tanyue Coupe, the Tanyue GTE, the eighth generation golf, the medium-term revamped Volkswagen CC, the Volkswagen CC Shooting Brake and a medium-and large-sized SUV. Among them, the internal code name of FAW-Volkswagen medium-sized SUV is VW416, which is the mass production version of the SMV concept car unveiled at the 2019 Shanghai Auto Show. The new car will compete with SAIC-Volkswagen Tuang in the medium-and large-scale SUV market.

In the first quarter of 2020, FAW-Volkswagen terminal sales of 337000 vehicles, only 14.5% of the annual sales target. Therefore, it will be more difficult for FAW-Volkswagen to achieve its goal this year.

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