AutoBeta(AutoBeta.net)02/15 Report--

Recently, it was reported that Cheng Ruiyi, former sales director of Shanghai GM Buick Division, became Lincoln's senior vice president of sales and after-sales in China, replacing Fan Ziqiang, who returned to Ford China.

According to a report by auto media Sang Zhiwei, Cheng Ruiyi made a substantial adjustment to Lincoln's previous non-subsidy policy after taking office, adopting a fuzzy retail cash incentive policy aimed at promoting Lincoln's sales in China.

According to Cheng Ruicheng's resume, he served as head of key account Management in Toto Machinery (China) Co., Ltd. from 2002 to 2005; Regional sales Manager of Shanghai GM Buick from 2005 to 2009; Senior Regional sales Manager of Shanghai GM from 2009 to 2011; General Manager of Shanghai GM Buick Regional Center from 2012 to 2015; sales Director of Buick Division of Shanghai GM in 2015.

According to statistics, Lincoln sold a total of 55315 vehicles in China in 2018, an increase of 2.2% over the same period last year, of which 15699 new cars were delivered in the fourth quarter, and the annual sales of the new Lincoln navigator rose 84% compared with the same period last year. The addition of Cheng Ruiyi may play a positive role in Lincoln's development of the domestic market.

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