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The Mazda brand has a certain history since it entered the domestic market, but it has been in a state of malaise in the domestic market because of its less pricing. In this regard, Mazda hopes to bring a unique model to break the deadlock and launch the new Changan Mazda CX-30 model today, according to the previously announced pre-sale price range of 12.99-176900 yuan.

Although the CX-30 model is launched as a compact SUV model, its positioning for the domestic market seems to be somewhat "unique". The new car is between the current Mazda domestic small SUV CX-3 and the compact SUV CX-5, so the market positioning seems to overlap. Although CX-5 is the best-selling SUV model of Mazda, its pricing is not very cost-effective, so sales are mediocre, and the launch of CX-30 can not only fill a certain market of CX-5 at a lower price.

In addition, with the suspension of production of Onksera hatchback models in Mazda's car market, some consumers also feel some regret. After all, hatchback models are purer for some "horse fans". To this end, eight months later, Mazda brought a brand new CX-30, which can actually be called the cross-hatch version of the next-generation Onksera in terms of product styling, which is also due to the integration of the car's appearance and higher chassis design.

In appearance, the overall shape of Changan Mazda CX-30 continues the design concept of Soul 2.0, using a larger area of shield air intake, the rest of the design is relatively simple. From the side of the body, the car is consistent with the overseas version, continuing the "small slip back" style. At the same time, the rear outline of the car continues the thick and round design of Mazda SUV.

The overall styling of Changan Mazda CX-30 continues the design concept of Soul 2.0, using a larger shield air intake grid, and the rest of the design is relatively simple. From the side of the body, the car is consistent with the overseas version, continuing the "small slip back" style. At the same time, the rear outline of the car continues the thick and round design of Mazda SUV.

The interior of CX-30 will continue the new design of Mazda. The center console can be designed in two colors and has a good sense of layering. It uses the popular floating central control screen and integrates multimedia control buttons and knobs in the back end of the block handle.

In terms of power, the new car is equipped with a 2.0-liter naturally aspirated engine with a maximum power of 158 horsepower (116 kilowatts) and a maximum torque of 200 Nm, matched with a six-block self-contained gearbox.

Although the layout of the Mazda brand in the domestic market has been gradually enriched, because its brand updates more slowly and prices higher than other competing products, even the body space is its "chicken rib". As a result, the brand is very incost-effective in China, resulting in repeated sales failures and declining for many years in a row.

However, as the Mazda brand rebounded slightly in April after the collective replacement of the Mazda brand last year and after sales bottomed out, the data showed that Mazda's sales in China rose 1 per cent to 17091 in April. FAW Mazda sold 7071, Changan Mazda sold 10020, and cumulative sales fell 23 per cent to 53442 from January to April, of which FAW Mazda sold 21177 and Changan Mazda sold 32265.

At present, the CX-30 launched by Mazda has a good reputation, with a more trendy design, a more "domestic market" positioning, and a lower price threshold, but it also has the shortcomings of the current Mazda brand, so the performance of the model has to be tested by the market.

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