AutoBeta(AutoBeta.net)05/29 Report--

Mazda has another domestic new car on the market. On May 28th, Changan Mazda CX-30 launched a total of 8 models with 2.0L naturally aspirated power, with a price of 12.99-171900 yuan. As a small SUV,CX-30, it will compete with Honda Color / X-RV, Toyota CH-R, Volkswagen Tanguo, Hyundai Onchino and other models.

It has to be said that the price range of Mazda CX-30 also affects the sales of Mazda CX-4 to some extent, the price range of the latter 2.0L model is 14.88-178800 yuan, the price is almost overlapping.

Mazda has two joint ventures in China, namely Changan Mazda and FAW Mazda, but the development of Mazda in the Chinese market is not optimistic due to the lack of product layout, the lack of partial products and the niche positioning of the brand. In recent years, Mazda relies on Anksera, Atez, CX-5 and CX-4 to achieve volume, while the sales volume of domestic CX-8 is very low, so the domestic introduction of new CX-30 is of great significance to Mazda products and market strategy.

From the appearance of the new car, the overall design is consistent with the overseas version. The front face adopts the family style of Mazda, the shield grille is further integrated with the headlights on both sides, and the eagle-eyed lamp group is also an iconic element. In addition, the new car's China net also adopts Mazda's latest dot matrix mesh design style. The new car has a low side shape and a sporty style, while there is a plastic package around the body, and the high-end version retains the 18-inch double five-spoke dark gray rims provided by the overseas version. In the rear part, the domestic version retains the overseas version of the taillight design, and the taillight group is composed of circular and strip lights. The size of the car body is 4395mm × 1797mm × 1545mm and the wheelbase is 2653mm.

In terms of interior style, the overseas version is also used, and the new car uses a set of asymmetric center console design, equipped with suspended central control screen.

In terms of power, the domestic CX-30 on the market provides only 2.0L naturally aspirated engine with optional power, maximum power of 158hp and peak torque of 202Nm; in terms of transmission system, it matches 6-speed manual and 6-speed automatic transmission. The model with Chuangchi Blue Sky SKYACTIV-X 2.0L engine produced by the Hiroshima factory of Mazda Motor Co., Ltd. will be launched in the follow-up market, of course, the price will be higher.

CX-8 failed to hit the high end of the market, and the Onksera hatchback version is no longer introduced, so the new CX-30 is also highly expected. Sales of Changan Mazda dropped to 133600 in 2019, a decline for two consecutive years. The introduction and upgrading of new cars played a key role in the recovery of Changan Mazda sales.

Data show that Changan Mazda sold 10020 units in April, with cumulative sales of 32265 units from January to April, down 25.5 per cent from a year earlier.

Domestic CX-30 will be a strategic model for Changan Mazda to revive the new car market. Under the premise of reasonable price, coupled with appropriate marketing means and follow-up terminal concessions, it may be able to help Changan Mazda brand out of difficulties and restore sales performance.

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