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Dongfeng Honda as the leading joint venture in the Chinese market, its Civic, CR-V and other models continue to sell well, and even the terminal prices of the models once sold in the market are also very strong. However, shortly after Dongfeng Honda launched a new car with a special supply in China, the terminal immediately reduced its price sharply, even to a discount of 5.5%, making it the fastest new car in Honda's history.

On October 3, 2019, Dongfeng Honda officially announced the launch of X-NV, a pure electric version based on X-RV, with a price of 16.98-179800 yuan and a range of 401km under NEDC comprehensive operating conditions. This is also the first pure electric car launched by Honda and Dongfeng Honda in the Chinese market.

It is worth noting that even if Dongfeng Honda X-NV is based on X-RV, it does not hang the Honda brand logo in the end, but adopts the logo of Siming, a joint venture brand once launched by Dongfeng Honda. This logo may be unfamiliar to many consumers and may even be regarded as an unknown domestic brand car. From this point of view, it can be seen that Honda does not approve of the new car very much.

Sources in the industry pointed out that at present, Dongfeng Honda X-NV brand-new car guidance price discount of about 80, 000, direct sales. Due to sales pressure, market pressure, Dongfeng Honda X-NV has also become the fastest price reduction, the most hated Honda car.

In addition to not hanging Honda LOGO led to a substantial reduction in the premium of new cars, new energy vehicles generally high prices, difficult market promotion, rapid depreciation and other factors also further led to Dongfeng Honda X-NV sharp price reduction sales.

From the appearance of the new car, the general outline can recognize that this is a XR-V, but the front face details have been adjusted, the taillight group also uses a white effect, and the core LOGO position is replaced with the Dongfeng Honda "Siming" logo.

In terms of interior decoration, Dongfeng Honda X-NV center console modeling as a whole continues the design of XR-V, but some details have changed. For example, the air-conditioning control panel has been replaced with a push-button design, and the central floor has also adopted a push-button electronic handle with blue elements around it to highlight the identity of new energy. This set of interior design looks a little out of date today in 2020.

Dongfeng Honda X-NV is equipped with a permanent magnet synchronous motor with a maximum power of 163hp (120kW) with a peak torque of 280Nm, a ternary lithium-ion battery with 53.6kWh capacity and a comprehensive NEDC mileage of 401km. Since this is an "oil-to-electricity" model, it can be seen that the position of the power battery pack arranged on the vehicle chassis is low, almost the lowest ground clearance. In addition, it is officially announced that the charging time of 30% of 80% is 30 minutes. In terms of suspension, the new car is equipped with a front McPherson independent suspension and a rear torque beam non-independent suspension.

In fact, Dongfeng Honda built this X-NV pure electric vehicle, in addition to meeting the current consumer demand for new energy vehicles, but also to meet the current requirements of new energy policy points, avoiding fines or buying points from other car companies. So to some extent, the car is also a product of policy promotion, which may be one of the reasons why Honda is reluctant to hang the Honda LOGO on the car.

The market of new energy vehicles is still immature, and most consumers buy new energy vehicles because of urban license restrictions, which is not the real consumer demand, so there are bottlenecks in the development of new energy vehicles. In addition, new energy vehicles also have a series of problems, such as false high price, battery life anxiety, long charging time, low value preservation rate and so on, which are also important reasons for the rapid price reduction of new cars.

Dongfeng Honda X-NV new models on the market on the sale of 5% discount, I believe is also expected by manufacturers.

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