AutoBeta(AutoBeta.net)05/29 Report--

On May 28th, Japanese carmaker Mazda released the latest data, showing that global sales from January to April were 363468, down 27.6% from a year earlier. Of these, global sales in April were 50362, down 54% from a year earlier. The month was the lowest since Mazda disclosed global data in 2004. Mazda said that due to the progress of the global epidemic, the sales network in Europe and the United States basically stagnated, which directly led to the decline of its overall sales performance.

As the global epidemic is in the prevention and control phase, most countries have adopted home isolation measures, which has led to the closure of most Mazda dealers and a sharp drop in consumer demand for cars. At present, although most of the dealerships have opened in mid-May, as the overseas epidemic situation is still grim, market demand is still difficult to recover in a short period of time. In Japan, Mazda's April sales fell 26 per cent to 8035 vehicles. Although most dealers are open for business, many stores have shortened the operating time, coupled with the Japanese government issued an emergency notice, few guests arrived.

The situation is even more serious in Europe and the US, where sales fell 44.3 per cent to 10970 vehicles in the US and 80.2 per cent to 4093 vehicles in Europe. Affected by the epidemic, 70% of dealers in European and American markets closed in March, and the suspension rate further exceeded 80% in mid-April. Although some dealerships resumed operations at the end of April, they are still affected by the long-term impact of the epidemic.

Compared with other markets, Mazda's performance in China can be said to be a bright spot. At present, the dealerships of FAW Mazda and Changan Mazda are normal, and their domestic sales have also increased by 1% to 17091 vehicles. Mazda returned to positive growth after many months. But even so, Mazda's sales are not optimistic.

In order to boost market sales, Mazda has brought a new model. On May 28th, Changan Mazda CX-30 launched a total of 8 models with 2.0L naturally aspirated power, with a price of 12.99-171900 yuan. As a small SUV, the car will target Volkswagen Tan Song, Honda Color / XR-V, Toyota Yize / C-HR, Hyundai Onchino and other models.

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