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Guangzhou Auto Honda is one of the top 10 car companies in the Chinese market, with Accord, Colorado, Ling Pai, Feido, Guandao and other best-selling models. GAC Honda's terminal price is also very strong due to word-of-mouth and product power. In order to expand new energy vehicle products, GAC Honda has launched a special version of new energy vehicle in China, which not only has the worst price reduction in Honda's history, but also has the lowest value preservation rate in Honda's car series.

Recently, a Guangzhou Auto Honda VE-1 owner poured out online that he was going to sell the car. The Guangzhou Automobile Honda car, which had been driven for half a year, had actually depreciated by more than 130000. Now the car dealer only offered 28, 000 yuan. He was so angry that he wanted to smash the car.

According to the owner, he bought a GAC Honda VE-1 new energy vehicle in Dongguan, Guangdong. At that time, the manufacturer's guidance price was close to 160000 yuan, and the car was purchased for more than 160000 yuan. As it was not very convenient to drive this car back to his hometown in Hunan, he came up with the idea of changing fuel cars. In this case, the owner drove the car to the second-hand car dealer for valuation, but to his surprise, the second-hand car dealer only offered an offer of 28,000 yuan. After driving a new car for half a year, it fell from more than 160000 yuan to 28,000 yuan, and the owner said it was unacceptable and very angry.

For this result, the car owner is really unacceptable, the mood is difficult to calm down. In the video pour out, the car owner also mentioned the idea of "smashing the car", of course, this is just angry words.

The owner also said, "with the words' Guangzhou Auto Honda', this car costs more than 28,000 yuan." In his opinion, the car should be estimated at around 80,000 yuan before it can be accepted.

GAC Honda's new VE-1 model, which officially launched on October 21, 2019, is the first pure electric SUV under GAC Honda, with a subsidised price of 15.98-179800 yuan. Because the car is based on colorful wisdom, so the appearance, interior and other aspects, VE-1 and colorful wisdom are basically similar. But the front face details have been adjusted, the taillight group also uses a white effect, while the core LOGO position is replaced with the logo of GAC-Honda joint venture brand "concept".

VE-1 from the side view is consistent with colorful wisdom, the new car length, width and height is 4308/1824/1625mm, wheelbase is 2610mm, positioning small pure electric SUV, can also be regarded as the pure electric version of colorful wisdom. From the interior point of view, the overall shape of the center console of the car is highly consistent with that of colorful wisdom, but as a new energy model, it is decorated with electroplated bright blue elements in the door audio edge, push-button shift area and dashboard.

On the power side, VE-1 uses a permanent magnet synchronous motor with a maximum power of 163hp and a maximum torque of 280Nm, which is matched by a single-speed gearbox with a fixed gear ratio. VE-1 adopts ternary lithium battery with the capacity of 53.6kWh, the battery pack supplier is East soft Ruichi, the battery core is provided by Lishen, and the NEDC comprehensive operating mileage is 401km. Fast charging can complete 30% of 80% of the charge in about 30 minutes, while slow charging takes about 9 hours from 5% of 100%.

It is worth noting that even if GAC Honda VE-1 is based on colorful Intelligence, it does not hang the Honda brand logo in the end, but adopts the logo of the joint venture brand "concept" that GAC Honda once launched. This logo may be unfamiliar to many consumers and may even be regarded as an unknown domestic brand car. But from this point alone, it can be seen that Honda does not approve of the new car and does not have much confidence in its market performance.

In fact, both GAC VE-1 and Dongfeng Honda X-NV are Honda's first all-electric models, both based on the fuel-to-electricity approach of the colorful Intelligence / X-RV model. Due to the high pricing of new cars and poor market performance, there has been a sharp price reduction in new cars shortly after their launch, with Honda dealers selling at almost a 55% discount.

According to the news learned from the dealers, the new Honda pure electric model offers a discount of about 80,000 at a direct discount of 5.5%. Some areas enjoy local subsidies to stimulate the consumption of new energy vehicles, so prices may be even lower.

Judging from the current terminal sales of the car, the value of the new car is only 9-100000 yuan, and the psychological price of the second-hand car that the owner intends to sell for half a year is about 80, 000 yuan, which is indeed too different from the reality.

New energy vehicle is a rapidly developing industry in recent years, many consumers like the advantages of unlimited number, traffic restrictions and low cost, and buy new energy vehicles. However, at present, the new energy market is not yet mature, the product power is lack, and consumers' willingness to buy is low, which leads to a general depression in the new energy used car market. Therefore, under a combination of various factors, the price of new energy vehicles has fallen quickly and depreciated rapidly, and even some car dealers are unwilling to accept second-hand new energy vehicles, and there is a big risk of discount, and they are worried that the recovered cars will be "thrown into their hands."

For this car owner, after buying more than 160000 of the new car on the market at that time, it depreciated by more than 130000 in half a year, and the current market estimate is only worth 28,000 yuan, which is indeed a sad story.

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