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Genisse brand entered China, three models were unveiled at the Ministry of Industry and Information Technology.

2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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According to the latest information released by the Ministry of Industry and Information Technology, the fuel consumption of the three models of Genisys has been officially confirmed, which means that three models have been included in the list of models introduced by Genisis, of which the G90 is expected to be the first model of the brand to enter China, and the other two are expected to be the G80 and the GV80.

Information shows that the declared vehicles of the three product models are equipped with 3.0T engines with a maximum power of 320 horsepower, while the other two models are equipped with a timely all-wheel drive system, so the average fuel consumption is relatively high. It is reported that the G90 will be promoted in Shanghai by the end of this year.

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Genesis Genisse, a subsidiary of Hyundai Motor of South Korea, will be officially launched in the Chinese market as soon as this year, making it another luxury brand in China. In December 2019, Hyundai Motor Group formally appointed Markus Henne as the CEO of the Genisis brand in China, responsible for the brand's business operations in China, and fully prepared for the brand to enter the Chinese market.

He Ruisi has held positions at Mercedes-Benz and its high-performance brand Mercedes-AMG, and was the head of the Mercedes-AMG brand Greater China, building a new sales network and business model for the brand.

On November 5, 2019, China International Import Expo exhibited the GV80 concept SUV, the all-electric Mint concept car and the flagship car G90, which is also the debut of Genisis in the Chinese market.

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Genisse's market positioning may be between Mercedes-Benz, BMW, Audi first-tier luxury, and Lexus, Cadillac, Volvo second-tier luxury brands. As the domestic luxury car market is in the incremental stage, the introduction of Genisse also adds more possibilities.

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