AutoBeta(AutoBeta.net)06/02 Report--

After several months of market restraint, the domestic car market finally ushered in a certain sales rebound in April this year, and with the advent of the "May Day" traditional peak season, it once again pushed the car market into a small and the best part. However, dealers' inventory performance was mediocre throughout May due to sales overdrafts in the first half of the month.

According to the "inventory early warning Index Survey of China Automobile Dealers in May" released by the China Automobile Circulation Association, the inventory early warning index of automobile dealers in May was 54.2%, down 4.6 percentage points from the previous month and up 0.4 percentage points from the same period last year. Still above the rise and fall line. This also reflects that even though the overall car market experienced a traditional peak season in May, there was no retaliatory growth in the market.

The association said that during the May Day period this year, many businesses have indeed achieved a certain increase in passenger flow and sales volume under the measures of price reduction, promotion and policy dividend. But this is also due to the environment of the expansion of early concessions, overdrawn a little bit of the consumer market, so that the market performance in the second half of May is not strong, sales recovery momentum slowed down.

According to some dealers, the current average daily passenger flow has increased by about six times compared with less than 10 people in the day after the epidemic in February this year, with more than 100 passengers a day during the May Day period, and in response to the increase in passenger traffic during the holidays, all the salespeople in the store have been on duty. Therefore, the increase in sales is obviously taken for granted. After all, May Day every year is a rare "price trough" in the car market. However, after a wave of craze, the car market continued to show a depressed situation in May.

Of course, in the face of the market under the impact of the epidemic, the inventory of most dealers has intensified, and with the gradual recovery of the market, the sales assessment task given by manufacturers has also gradually increased, which increases the inventory pressure of dealers. It is also inevitable for dealers to promote car sales by vigorously promoting sales and exchanging price for quantity, but the profits will be greatly reduced.

Judging from the inventory index of the latest brands, Peugeot's latest is still luxury brands. Although the inventory index has increased from April, it is still lower than the mainstream joint venture brands and independent brands, while the mainstream joint venture brands are also below the average level. Only independent brands do not meet market expectations, at a higher index of 60.7%. The Circulation Association believes that independent brands are affected by the manufacturer's policy of limiting preferential profits, sales fall short of expectations, and inventory pressure continues.

It is worth noting that in May, both mainstream joint venture brands and independent brands achieved a certain index decline compared with April, which also shows that the consumer confidence of non-high-income consumers has been improved after the gradual recovery of the market.

Although the overall market performance in April and May was stable and improved, strengthening consumer confidence in the future, the association believes that there may be a downward trend again in June, not only because the domestic car market experienced the switch of "National VI" models last year, pulling up the base in May and June, but also because the previously suppressed market has experienced the best part of the release, so the market pressure in June will expand.

In this regard, the Circulation Association suggests that in the post-epidemic period, dealers should, according to the actual situation, rationally estimate the actual market demand, reasonably control the inventory level, enhance the network profitability, strengthen the risk management of channels, and do a good job in capital management. control costs and reduce operational risks.

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