AutoBeta(AutoBeta.net)06/02 Report--

On June 1, China Automobile Circulation Association released the latest value-preserving rate ranking. From the list, Japanese and German brands basically occupy the whole list, among which Toyota, Honda, Mazda and other Japanese brands have relatively high value-preserving rate. The three German Mercedes-Benz, BMW and Audi are also in the list. Other brands, except Korean Kia, are not ranked in the top ten, including French and American brands.

According to the list of joint venture brand preservation rate, five Japanese brands and four German brands occupy the mainstream, and Kia ranks 10th. Specifically, Toyota and Honda ranked in the top two have a hedging ratio of 74.8% and 74.1% respectively, which is also the only brand with a hedging ratio of more than 70% in the list. The other three Japanese brands Mazda, Nissan and Mitsubishi have little difference in hedging ratio, which are 66.8%, 64.8% and 64.4% respectively, and the hedging ratio is basically maintained above 60%.

German brands Volkswagen, Mercedes-Benz, BMW and Audi also maintained their hedge ratios above 60%, and luxury brands BBA recovered. Relatively speaking, Mercedes-Benz's hedging ratio is higher than BMW and Audi, but BMW's hedging ratio has recovered significantly. In addition, Korean brand Kia also entered the top ten, May's hedge rate remained unchanged from April, but in addition to Kia, including American, legal and other brands did not appear in the list.

Overall, Toyota, Honda, Nissan, Volkswagen, etc. although the hedge rate is in the mainstream position, but the hedge rate in May compared with last month appeared to decline, in the upward promotion of luxury feeling, high-level feeling appears unable to do so, manufacturers pricing also generally has a downward trend. Positioning luxury Mercedes-Benz, BMW, Audi maintenance rate than last month has picked up, among which BMW representative 3 series, this month used car price increase obviously, the new 3 series is difficult to attract fans, this also to luxury brand replacement work put forward new challenges.

China's independent brand value preservation rate has been developing at a low trend, it is difficult to have a faster improvement space. However, after some joint-venture brands change their logos or logos, their own brands also change their labels to achieve brand upward, but the changes in the preservation rate after the change are different. According to the list of self-owned brand hedging rate in May, except Chang 'an, Dongfeng Scenery and WEY brand hedging rate declined slightly, other self-owned brand hedging rate increased.

Tesla, BYD, Chang 'an, Roewe and BMW accounted for all of the top 10 models in March.

Specifically, Tesla Model X and Model S occupy the top two places on the list, with 65.1% and 56.3% respectively, of which Tesla Model X is the only model with a hedging rate of more than 60%, while Tesla Model 3 does not appear in the top 10 list.

BYD has four models on the list, namely BYD Tang DM, BYD Song DM, BYD Song EV and BYD e5, with preservation rates of 46.5%, 42.3%, 35.9% and 28.5% respectively. Roewe has two models on the list, namely Roewe ei6 and Roewe eRX5, with preservation rates of 42.7% and 39.8% respectively. The other two models come from Chang 'an and BMW, with Chang' an CS15 EV holding 54.7% and BMW 530Le 51.7%.

BYD Han is one of the models with high attention at present, and other dynasty series products such as Tang DM and Song DM have high preservation rate. Chang 'an CS15EV as pure electric, SAIC Roewe has obvious advantages in plug-in hybrid products, while pure electric products have not yet been launched. Because of the lower pricing, a higher hedging ratio is also obtained. Recently, the pre-sale price of the newly listed Wuling MINI EV is as low as 29,800 yuan, which is conducive to the further promotion of pure electric vehicles.

"Vehicle preservation rate" is not only the embodiment of the value of a vehicle product, but also an important indicator that consumers need to consider when purchasing a new car. Generally, the three-year vehicle preservation rate is used as a reference standard. The level of value preservation rate can better show the integration of brand, product strength, quality stability, reputation and other factors.

The hedge ratio is the embodiment of the comprehensive level of the automobile. The advantage of the model with high hedge ratio lies in that the price is not affected by the price reduction trend, so that consumers bear less economic losses caused by the depreciation of the product, which is also the embodiment of the product value. Therefore, the three-year preservation rate of different models has reference value for consumers to purchase new cars.

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