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Geely, a high-end electric brand, plans to expand its dealership stores in China in order to boost sales and expand the new car market in China, according to media reports.

Although the Polar Star brand appeared in everyone's view under Geely's promotion a long time ago, there is only one exhibition hall in the domestic market located in the Beijing area. For a brand that was born in 2017, only this exhibition hall does seem a little rare. In this regard, there are media reports that the Star brand will plan to add 20 more exhibition halls in Tianjin, Ningbo, Guangzhou and other places in the third quarter of this year.

After all, China, as the largest automobile market in the world, must be a must for all kinds of car companies, and the star brand is also very confident in the "sword point" Tesla brand, which means that the star brand hopes to seize more of Tesla's market. However, with the rapid expansion of Tesla brand stores and sales in China, the Polar Star brand appears to be a bit slow.

Although the Star brand currently has only two models, the first is the Polar 1, a two-door four-seater GT coupe priced at 1.45 million, with a "electric high-performance hybrid" drive system with a mileage of up to 135km (NEDC) in pure electric mode, all vehicles will be provided on a customized rental basis due to the limited production of only 500units per year.

Its second model, which is also the first pure electric model, named Polar 2, is positioned as a five-door hatchback luxury pure electric high-performance sedan with a range of 500km and 408 horsepower, which was released in April 2019. According to previous official sources, the delivery of the vehicle has officially entered the countdown phase, and the first delivery time is scheduled for the summer of 2020. Therefore, for the current polar star is greatly expanding the number of exhibition halls, it is for the delivery of polar star 2 models to prepare.

Of course, it is still relatively small for the current expansion of 20 exhibition halls, this is also because, like many new power car companies, it adopts the method of direct sales, that is, it adopts the way of selling directly to consumers. after all, direct selling can help car companies better manage retail prices and production and inventory, and it is more suitable for a new brand as a new brand.

According to public data, the Polestar brand is a high-performance electric vehicle brand jointly owned by Zhejiang Geely holding Group and Volvo Automobile Group. It was founded in October 2017 and currently has two models: polar Star 1 and Polar 2. The company is headquartered in Gothenburg, Sweden, R & D in Sweden and the United Kingdom, manufacturing in China, products for the global market.

Although Polar Star has the technology of the Volvo brand and the support of Geely Group, it may still be a little confident to "sword point" Tesla. According to Tesla's continuously rising sales and constantly dipping prices, it is still not a small attraction, so it is still a big challenge compared with Polar 2, which has not yet been delivered. Perhaps the task of the Star brand is just to open up the high-end electric car market for Geely in China. After all, Geely has no shortage of electric car brands.

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