AutoBeta(AutoBeta.net)06/03 Report--

As the domestic auto market bottomed out and rebounded, it finally ushered in two consecutive months of year-on-year growth. In this environment, the Mazda brand, which has always been underperforming, also saw some sales growth in May this year, with its two domestic joint ventures both achieving sales of more than 10,000 yuan.

According to the latest official sales figures from Mazda in China, the cumulative sales of Mazda's two major channels were 22886 vehicles in May, with FAW Mazda terminal sales reaching 10280 units in May, up 67 per cent from a year earlier. Changan Mazda's May sales figures were even higher, with a cumulative total of 12606 new cars, but only 12.3 per cent higher than a year earlier. This is due to the greater performance of Changan Mazda in terms of the number of models and sales of a single model.

Specifically, the Anksera of Changan Mazda is still the best seller this month, with a total of 8545 vehicles sold in a single month, accounting for more than 60% of the total monthly sales of Changan Mazda since the new model was put on the market. It can be said that it has carried the banner alone since 2020. For Changan Mazda, excluding the Unksera, the CX-5 and CX-8 models contributed a total of 4000 new cars this month, but it is clear that CX-8, which has been selling more than 100 vehicles a month, will not do very well, which also shows that CX-5 has achieved some month-on-month growth this month.

It is worth mentioning that Changan Mazda brought a new compact SUV model CX-30 at the end of last month, which means that the product lineup of Changan Mazda has increased to 4. Although it is in the same position as CX-5, it is more likely to compete differently with CX-5. After all, when it comes to a SUV, it is better to call it a cross-border model, with a guidance price of 129900-171900 yuan. Whether it can challenge the current domestic competitors and whether it can become the new growth of Changan Mazda remains to be tested.

As the positioning of Changan Mazda's models is more friendly to the people, and the models are more popular with consumers, its sales have always been higher than FAW Mazda. However, according to FAW Mazda's sales this month, only two models achieved tens of thousands of sales in May. The launch of both the Atez and CX-4 models also helped it bring very strong growth in May this year. The growth trend is much higher than that of Changan Mazda. Among them, the CX-4 model increased by 57% compared with the previous month, becoming its strongest growth model.

However, it is worth noting that with the popularity of the 2020 Ataz, it also topped the list of vehicle complaints in April and May, due to a variety of noise problems in a number of new cars after driving for a period of time. Including A, B-pillar, center console and car interior and so on. Among them, the B-pillar abnormal sound of complaints accounted for 90%, but according to a number of car owners, the problem of looking for 4S stores can not be solved, which makes car owners very distressed.

In addition, in order to better manage FAW Mazda and improve its management efficiency, decision-making autonomy and production quality control, FAW Group also made a series of adjustments to FAW Mazda management relationship in mid-May. FAW Group will replace FAW Pentium car Co., Ltd., become the main company of cooperation with Mazda, and hold 60% of FAW Mazda Automobile sales Co., Ltd. That is, FAW Mazda is no longer a subsidiary of FAW Pentium, which is directly managed by FAW Group and is on a par with FAW Toyota. It is reported that the division has been in operation since June 1.

On the whole, driven by the May Day atmosphere this year, the Mazda brand, which has been in a relatively depressed state, can be said to achieve a homeopathic rise to help the brand achieve a strong growth.

However, according to industry forecasts, with the overdraft of the car market in May, the market will return to the downward trend in June, for which it may be difficult for the Mazda brand, which is a minority in the domestic market, to have a strong performance in June. what's more, it is more likely to make it lose some competitiveness when the number of complaints increases rapidly, which may be improved as FAW Mazda is directly taken over by FAW Group.

In addition, Mazda's cumulative sales in the first five months are 76328. Among them, FAW Mazda sold 31457 units and Changan Mazda sold 44871 units.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat