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Not long ago, Volkswagen released a new golf advertising video, which was accused of serious racial discrimination and caused a major communication accident, so the relevant officials will be "dismissed".

According to the latest German media reports, Jochen Sengpiehl, the chief marketing officer of the Volkswagen brand, is responsible for the communication accident caused by the racist advertisement of Volkswagen's new golf, who is about to leave.

In mid-May, Volkswagen promoted its new Golf model and posted a 9-second advertising video on its official account. In the video, a white-skinned hand pushes a black man in front of a yellow golf car and then bounces him into a cafe called "Petit Colon". Words that discriminate against black people also appear in the video, because at the end of the video, the English word "DER NEUE GOLF" flies into the picture in the order of N-E-G-E-R. It is worth noting that Colon is the name of the colonists in the French colonies.

In this regard, many overseas netizens were angry and left messages under the public official account to question and even abuse. Netizens left a message saying that Volkswagen officials seemed to make the video on purpose, and such obvious discrimination was not realized. The incident continued to ferment online, and social media exposed Volkswagen's official behavior.

Soon, Volkswagen executives came out to apologize. Volkswagen sales and marketing board members issued a sincere apology, saying that hatred, racism, discrimination, there is no room for survival in Volkswagen, to ensure the transparency and consequences of penalties.

Volkswagen quickly deleted the ad video and posted: "Volkswagen firmly opposes all forms of racism, xenophobia and discrimination." Advertisements are created in the form of innovative stories, regardless of the race or nationality of the characters. In order not to cause misunderstanding, we decided to stop playing this video from now on. "

Volkswagen admitted in a notice that the video content of the advertisement was wrong and boring. "We express our deep apologies for this. We will conduct an in-depth investigation into this, give the public a satisfactory answer and bear all the consequences. "

However, there are still many netizens who do not buy it and continue to ask the public about the outcome of the incident.

Racial discrimination has recently been ignited by police violence in the United States, so the dismissal of CMO, chief marketing officer of the Volkswagen brand, is tantamount to giving consumers and netizens a clear explanation of a major communication accident, so as to quell the incident.

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