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Under the continuing environment of the global novel coronavirus epidemic, the Volvo brand still suffered a great impact on the market in May this year, although the global decline of the Volvo brand narrowed to-25.5% in May from-43.8% last month. But the figure is still slightly larger, on the contrary, the Chinese market is growing against the trend.

Specifically, Volvo sold 44830 new cars worldwide in May, down 25.5 per cent from a year earlier. A total of 208479 new cars were sold in the global market in the first five months of this year, down 25 percent from the same period last year and slightly lower than the growth performance of the same month, indicating that the market has recovered to some extent under effective control.

Judging from the global market performance of the Volvo brand in May, the biggest decline was in Europe, mainly because Europe was the "home field" of the Volvo brand, but it was greatly affected by the epidemic. It also caused the brand to suffer a heavy setback in the local region, falling by 49.6% to 14965 vehicles compared with the same period last year, and even affected by the continuing epidemic, so that the sales of its entire "home market" were lower than those of the Chinese market. It can be seen that the impact is so great that under normal circumstances, the European region is twice as large as the Chinese region.

As a result of the easing of blockades in several states in the United States, the local market showed some signs of recovery, with a total of 9519 new cars sold that month, down only 2.5%, according to Volvo. Sales recovered much faster than expected. According to sales in the first five months, a total of 32870 vehicles were sold, down 18.2% from the same period last year, and the overall performance was relatively stable.

Compared with other markets, Volvo's Chinese market still shows a strong growth trend. Thanks to the rapid and effective control of the epidemic in the Chinese market, it has achieved a strong year-on-year growth trend in April and May after rebounding in March. It delivered a total of 15132 new cars last month, an increase of 21.8% over the same period last year, which also exceeded the growth trend in April. It has been the only market in Volvo's global region to achieve sales growth for the second month in a row.

I have to say that in the atmosphere of May Day this year, the 4S store of domestic Volvo is extremely popular. According to the scene picture of a Volvo 4S store, we have already felt the performance of domestic Volvo in May, including the cars parked in front of the store, the endless stream of customers in the showroom and the "would-be owners" of car purchase agreements signed in the customer rest area, all proved Volvo's performance as a luxury brand in the market.

The continued soaring sales of Volvo brands in the domestic market not only shows that luxury brands have become the main choice in the domestic stock era, but also that with the impact of this epidemic, more consumers pay attention to issues such as vehicle health. After all, the concept advocated by the Volvo brand, in addition to safety, also pays more attention to the "health" of consumers. At the same time, coupled with greater discounts than competing products of the same level, it also attracts more and more consumers. Take XC60, which made the largest contribution to sales in April, as an example, the current discount amount has reached about 100000 yuan.

According to Volvo's global model sales, it is its SUV lineup that makes it best-selling, accounting for 68.5%, up from 61% last year, with the best-selling single models ranked as XC60, XC40 and XC90, respectively. In terms of cars, only the S60 has achieved growth, and the cumulative sales have gradually approached the S90.

Although Volvo ranks third among domestic second-tier luxury brands, its performance in China in the past two months has shown that the luxury brand market is still strong this year.

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