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Geely recently held a pre-launch marketing campaign for the Haoyue model, during which a number of tests were conducted on the Haoyue model, including an experiment called "strong rain". Netizens have complained about this matter, and even criticized the event organizers for this confusing behavior once again refreshed the lower limit.

During the event, in order to prove that the vehicle was "watertight", Geely tested the rain with four powerful water cannons with a flow rate of 80L/s, and the water flow pounced on the Geely Haoyue model together. It is said that the rainfall reached 1500 times that of the rainstorm in the five-minute test.

Of course, there may be some exaggeration in the official propaganda, and we can use the motion picture to restore how the on-site testing process is carried out.

In fact, the rain-proof tightness of the car is not only followed by the national standard, but also spray tests will be carried out on the factory quality inspection line. All parts of the new car with sealing requirements shall not have the phenomenon of leakage or leakage, and can only pass the inspection line if the standard is met. Therefore, netizens said that they could not understand Geely's public "rain test". Will Geely's new cars go offline that do not meet the spray test standards?

Of course, Geely can promote higher and more stringent test standards for this event. But for consumers, manufacturers to do this kind of marketing activities, challenge success is inevitable, lack of fairness, credibility, and it is difficult to prove whether it is a commercial vehicle or a customized vehicle engaged in activities, which is difficult to convince consumers.

Some netizens are difficult to understand, now why "do not leak out as a selling point?" There are also netizens who question the significance of this kind of activity. Some netizens even said that this kind of confusing behavior once again refreshed the lower limit.

One netizen commented, "I'm really not afraid to test for a few more minutes in the rain test of the vehicle offline, add the water pressure, and fool who with a big water pipe outside?"

In the highly competitive automobile market environment, "over-marketing" has become the daily routine of some car brands, which may not be recognized by consumers and is more likely to deal a sustained blow to the brand.

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