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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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On June 8, Dongfeng Citroen C3L officially launched four new models with a price range of 8.49-105900 yuan. This is a brand-new model for the Chinese market, which is regarded as a "turnaround" of the Citroen brand in the Chinese market. At present, the French brand is at a critical moment in the Chinese market. As the representative of the legal system, the Citroen brand urgently needs popular models to reverse the embarrassing situation in China.
This time Citroen brought a "special model" to China-Citroen C3L, the first place to show "sincerity" is its appearance. According to the official description, the car is positioned as a crossover, with the body of a hatchback while maintaining the chassis height of the SUV, but will such a crossover really be popular with Chinese consumers?
For example, GAC Honda GE Shitu is a veritable cross-border car with a price of about 400000, which is the most expensive joint venture model under Honda, but it ended up in production because of its high price and small audience. Of course, the price of the Citroen C3L is not so high, and it belongs to the civilian class, so there is still some room for development if it can win in appearance.
From the appearance, the front face of C3L C3L is basically the same as the C3-XR, the central LOGO extends two chrome-plated decorative bars, the headlights are placed on the extension line of LOGO, and the grille uses a small honeycomb shape, which is also the latest family-style design style of Dongfeng Citroen.
In terms of size, the length, width and height of the car body are 4504/1748/1513mm and the wheelbase is 2655mm. However, the most prominent is its ground distance reached 175mm, such ground distance with the car body is really awkward, seems to be forced to integrate the characteristics of SUV and car.
In terms of power, the Citroen C3L is equipped with a 1.2T three-cylinder engine codenamed HN11. As we all know, Chinese consumers have always had a certain "prejudice" against the three-cylinder engine, and the three-cylinder engine market in the Chinese market has basically been cool, but the legal brands do not believe in evil and still carry the three-cylinder engine on the latest models. Isn't this nakedly pushing Citroen to the edge?
Look at the performance of this three-cylinder engine, HN11 1.2T engine maximum power for 116Ps, maximum torque of 190N ·m, from the data point of view is not good, Fox 1.0T maximum power 125Ps, Buick Yinglang 1.0T maximum power 125Ps, Geely colorful 1.0T maximum power 136Ps, so that even the C3L equipped with three-cylinder engine does not have any advantage, not to mention the resistance of Chinese consumers to the three-cylinder engine.
In all respects, the Citroen C3L does not have the characteristics of popular models. Strange alternative styling design may not be accepted by consumers, coupled with consumer exclusion of the three-cylinder engine, Citroen C3L is very difficult to win. Of course, Citroen C3L in price in line with the requirements of the people, there may be some vitality, but in view of Citroen's situation in the Chinese market, even if the price compromise, it will be difficult to be recognized by consumers.
In recent years, Citroen has been in dire straits. It is not too late to enter the Chinese market, but it has screwed up a brand with romantic characteristics. At present, the DS brand has been abandoned by both shareholders, Renault has also withdrawn from the Chinese market, as to whether Citroen will become the next Renault, maybe this car can give us an answer. Some netizens said that C3L is regarded as a "turnaround" of Citroen, rather than a "turnaround".
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