AutoBeta(AutoBeta.net)06/08 Report--

On June 8, the passenger car Association officially released the analysis report of China's passenger car market in May, and both wholesale and retail sales increased year-on-year, which was the first positive wholesale growth since July 18. At the same time, the ranking of the top 10 auto companies was officially released in May, with SAIC-Volkswagen falling the most, with growth in Geely, Chang'an and Great Wall.

According to the report, the wholesale sales of manufacturers in May were 1.643 million, up 6.3% from the same period last year and 9.4% from April. On the retail side, retail sales in the passenger car market reached 1.609 million units in May, up 1.8% from the same period last year.

However, affected by the previous epidemic, wholesale sales from January to May totaled 5.963 million vehicles, down 27.8 percent from the same period last year, a decrease of 2.29 million vehicles; retail sales totaled 6.051 million vehicles, down 26.0 percent from the same period last year, or 2.16 million vehicles.

According to the top 10 passenger car manufacturers in May, FAW-Volkswagen firmly ranked first with sales of 184000 vehicles, SAIC GM surpassed SAIC-Volkswagen to second place, and SAIC-Volkswagen had the biggest decline in sales among the top 10 manufacturers.

Relying on Volkswagen brand, Audi brand and Jetta brand to continue to make efforts in three different market segments, FAW-Volkswagen once again won the monthly sales champion. FAW-Volkswagen sales rose 36.5 per cent in May from a year earlier to 184000 vehicles, accounting for 11.2 per cent of the market. Of these, Volkswagen sold 106300 vehicles that month and Jetta sold 15400.

SAIC GM rose to second place, with sales of 136000 vehicles that month. On the premise of overall market growth, SAIC GM fell 3.6 per cent year-on-year and accounted for 8.3 per cent of the market that month. SAIC GM is expected to see a rebound in monthly sales, thanks to the launch of four-cylinder versions of its popular models, centralized updates of a number of models, and the launch of a new Cadillac CT4. However, from January to May sales, SAIC GM is still a large decline, reaching-38.68%, more than the decline of the overall market.

SAIC-Volkswagen "lagged behind" and became the biggest car company in the top 10 with a decline of 15% in May, and the gap with FAW-Volkswagen is widening. According to the market performance analysis in the past five months, SAIC-Volkswagen fell by 43.26%, with sales of only 434000 vehicles, a year-on-year reduction of as much as 330000 vehicles.

SAIC Volkswagen continues to decline at a high speed, which is related to the poor performance of Passat collision affecting brand reputation and corporate reputation, Skoda brand being marginalized by the market, marketing promotion and product strategy. To this end, in April this year, the Shanghai Auto Skoda brand announced an official downgrade and lowered its market positioning, becoming the first brand to officially reduce its price in 2020.

SAIC Volkswagen lost power, how to adjust to restore market share, will be a very difficult thing. SAIC-Volkswagen's market share was only 8% in may, causing Volkswagen's share in china to fall by 20% again.

Dongfeng Nissan and Geely both sold about 109000 vehicles in May, both achieving year-on-year growth and ranking fourth and fifth respectively. Geely's sales rose 20.5 per cent in May from a year earlier, with cumulative sales of about 420300 vehicles from January to May, reaching 30 per cent of its annual sales target of 1.41 million. Specifically, Boyue and Boyue PRO sold about 20, 000 vehicles that month, with more than 10, 000 colorful crossovers, while the new model ICON sold 3360 in May, while the Lecker brand sold about 13000 in May.

The other two independent car companies, Changan Automobile and Great Wall Motor, ranked 7th and 10th respectively. Thanks to the promotion of CS75/CS75 PLUS models, Changan Automobile achieved a year-on-year increase of 62.6% to 72000 vehicles in May, helping to upgrade its products significantly. According to the plan of Changan Automobile, the new energy sector will continue to be developed in the future, and the UNI gravity series will be launched at the same time, and the first UNI-T compact SUV will be launched in June.

Japanese joint venture car companies still maintain a steady growth trend, Dongfeng Honda, FAW Toyota, Guangzhou Automobile Toyota all entered the top 10. Among them, FAW Toyota sold 72000 vehicles in May, the Corolla series sold 31500 vehicles that month, Asian Dragon sold 11200 vehicles, and RAV4 Rongfang sold 17900 vehicles.

It is worth noting that according to the report of the Federation of passengers, luxury car retail increased by 28% in May compared with the same period last year, far exceeding the market growth, which means that the demand for high-end purchases of upgraded consumption has picked up rapidly, and some luxury cars are traded at prices, continuing to form a trend of dimensionality reduction and suppression. In fact, when the passenger car market continued to decline last year, the luxury car market was also strong, growing by 10% for the whole year. Under the stock competition, luxury cars will continue to reduce dimensionality, and the price war will continue.

Overall, a number of head car companies have resumed sales performance to accelerate the achievement of the annual target. However, the differentiation of car companies has become more and more prominent in the process. SAIC-Volkswagen has not stopped falling, or even continues to decline in double digits, and then SAIC-Volkswagen will face greater market pressure.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat