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Great Wall Automobile has officially announced that the new Harvard brand SUV has decided to name it "Haverdog". The Harvard Dog will be launched as a new series, different from the Harvard F, H and M series on sale, while the new car will go on sale in the third quarter. Because the name "Haverdog" is relatively different, it has also caused a great deal of controversy on the Internet.

According to the State Trademark Bureau, Great Wall Motor Co., Ltd. has applied to register a number of vehicle name trademarks, including a number of model trademarks mainly based on "animal" names. Therefore, it can be speculated that Great Wall Motor may launch a "zoo" car system next.

In addition to the Harvard Dog, Great Wall has also applied for registration of "Harvard Wolf", "Harvard Leopard", "Haverzaki antelope", "Harvard Yue Ma", "Harvard Tiger", "Harvard Wolf", "Harvard Owl Dragon" and other model name trademarks.

In addition, Euler Cat, Harvard Tomahawk, Harvard chivalrous Man, Harvard Planet, Lightning Gun, Lightning Gun, Wei Shu, second Great Wall Artillery, comfortable, four Great Wall Artillery, WEY comfortable, Great Wall Ten Artillery, Great Wall Nine Artillery and other trademark names have also been officially registered by Great Wall Automobile.

Back to the Harvard Dog model confirmed this time, the new car will adopt a new design language, with a straight and square shape, a shield-shaped front grille, a rugged chrome trim inside, and a silver anti-friction plate under the bumper. At the same time, the headlight group also uses the inner circular design, you can see that the front of the car is very wild.

The Harvard Dog has a compact side and a high ground clearance, indicating that its positioning will be skewed to outdoor road conditions. The wheelbase of the new car is 2738mm, the minimum ground clearance 200mm, the approach angle 24 degrees, the passing angle 22 degrees, and the departure angle 30 degrees.

The interior of the Harvard Dog is also different from other Harvard models, with a new instrument shape, a large-size central LCD screen and a similar return air conditioning outlet.

According to the information released by the manufacturer, the new car will be based on a new platform and is designed to meet a variety of use scenarios. In terms of power, the new car will be equipped with 2.0T or 1.5T engines, of which 2.0T will provide four-wheel drive models (rear differential lock configuration options). At the same time, the new car will provide six driving modes economy / standard / sports / sand / mud / snow. Meanwhile, the new Haverdog car will go on sale in the third quarter.

According to the May sales figures released by Great Wall Motor, 81901 vehicles were sold in that month, up 31 per cent from a year earlier. Great Wall has four business segments, including Harvard brand sales of 51915, up 20 per cent year-on-year; Great Wall pickup sales of 22543, 178 per cent year-on-year growth of 5015, down 19 per cent; and Euler brand sales of 2333, down 49 per cent year-on-year.

From January to May, the cumulative sales of Great Wall Motor reached 313000, down 27.24% from the same period last year. It is also a great challenge whether it can continue to exceed 1 million sales this year. Great Wall Motor announced earlier that due to market uncertainty and the epidemic, its sales target for 2020 was lowered to 1.02 million vehicles from 1.11 million, and its net profit was lowered to 4.05 billion yuan from 4.7 billion yuan.

Harvard Dog will further add to Great Wall's SUV lineup, and the subsequent launch of the Harvard "Zoo" car line may be able to boost sales.

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