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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)06/11 Report--
There are obvious signs that the car market is picking up. Sales in the passenger car market increased by 1.8% in May compared with the same period last year and ushered in the first positive growth in 2020. At the same time, as a luxury market that has always been booming, retail sales achieved 28% year-on-year growth in May, far exceeding the market growth rate, and Mercedes-Benz, as the leading luxury brand in China, will undoubtedly become the highest-selling luxury brand in May.
Due to the epidemic, the Daimler-Mercedes-Benz brand still had a serious impact in May. Data show that Mercedes-Benz sold nearly 135000 new cars worldwide in May, with delivery down 28.6% from the same period last year. The decline is still 30%, only slightly narrowing compared with its decline in previous months.
After all, according to Daimler's plan, the Mercedes-Benz plant, which had been shut down as a result of the spread of the epidemic, will not restart until June. Although production of some engines and parts factories in Mercedes-Benz's home Germany resumed at the end of April, its sales failed to recover due to the impact of the supply chain and different ways of dealing with the epidemic.
However, with regard to the recovery of sales in China, Brittasig, a board member and head of sales and marketing of Daimler and Mercedes-Benz, said: "currently, as our largest regional market, sales in China are very optimistic." Figures show that its brand sold more than 70,000 passenger cars in China in May, an increase of double digits. Although the specific growth figures are not given, according to the data released by the Carriage Association a few days ago, the Beijing Mercedes-Benz brand achieved 58600 new cars, an increase of 30.8% over the same period last year, making it the first domestic luxury brand.
In terms of specific models, models in both the car field and SUV field have skyrocketed. Kang Linsong, chairman of the board of directors of Daimler AG and chairman of Mercedes-Benz AG, also said in an interview that China, the largest single market of the Mercedes-Benz brand, is ushering in clear signs of recovery. Since April, it has achieved positive year-on-year growth, and this growth momentum is still continuing.
In addition, Kang Linsong also mentioned that despite the challenges of the COVID-19 epidemic in 2020, this year is still a very important year for the Mercedes-Benz brand, as Mercedes-Benz will bring a new flagship Mercedes-Benz model, a new generation of S-Class sedans. according to the plan, the global launch of the new car is scheduled for the second half of this year.
In any case, since the epidemic was gradually brought under control, the Mercedes-Benz brand has indeed achieved a steady recovery in the Chinese market since March, achieving two consecutive months of year-on-year growth in April and May, despite frequent "adverse" news for Mercedes-Benz. Still maintain steady growth, helping Daimler to achieve a balance in the global market. I have to say that the current Mercedes-Benz market in China has become an important "straw" for Daimler Group.
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