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Starting the double-label parallel strategy, Wuling's first new standard model is named "Capricorn".

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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With the promotion of the Victory, the first new car of the Wuling brand, the Chinese name of the new car is also confirmed to be Capgemini today. For the revamped new car, Wuling believes that it will return triumphantly with global quality, and the naming of the new car also shows that it will bid farewell to the traditional naming sequence of Wuling Hongguang.

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According to the official picture of Wuling Capitol, although the new car is still positioned with the MPV model, it is obviously different from Wuling's previous models, not only replacing the latest silver standard design, but also incorporating GM's family-style advanced construction sense.

In appearance, the new car adopts a new design language, the wide intake nozzle shape and intake grille are composed of chrome-plated strips, and the split headlamp design similar to Baojun is integrated, and the four LED matrix headlights make the whole car inclined to the high-end feeling.

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In the side aspect, the straight lines are used, but as a MPV model, the side sliding door design is not used in MPV, but the side sliding door design of the traditional car is maintained, while the more mainstream suspended roof design is added. The tail is relatively neat, with the same slender design as the headlights, highlighting a certain sense of hierarchy.

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Although the interior design of the new car has not yet been announced, according to the official introduction, the interior of the car will have a layout of three rows and six seats. It is expected to be pre-sold and put on the market in the third quarter of this year, and as a global model, the car will also be exported to other overseas countries.

In fact, for Wuling, a brand that started with MPV, it is not surprising that the first new silver standard model is still positioned as MPV. After all, it has sold well in the domestic market through MPV models for many years, and has been gaining popularity through lower-end, more pragmatic and practical models.

However, with the gradual weakening of the dividends of commercial vans in the Chinese market, the upgrading of consumption and the increasing funding and labor costs of research and development, the low-end market has shrunk significantly, as well as its profits. as a result, SAIC GM Wuling sales both declined.

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It has to be said that Wuling Hongguang, which once sold 80,000 vehicles a month, currently sells only 30,000 vehicles a month, which has already felt an obvious bottleneck. Data show that SAIC GM Wuling sales fell to 1.66 million vehicles in 2019, down 19.42% from a year earlier, while net profit loss reached 167 million yuan.

On the contrary, the sales of middle and high-end MPV such as Buick GL8, a joint venture brand, are rising. In this regard, SAIC GM Wuling also understands that in the current environment, there is less and less living space for the low-end market, so it has to achieve transformation in order to improve the market through the upward brand.

Of course, with the current red mark Wuling, the demand for commercial MPV in pursuit of practicality is still huge, so Wuling will continue to focus on the field of commercial models through the red mark, at the same time achieve upward development with the silver standard, and promote the sales of the Wuling brand to pick up under the parallel red and silver standard.

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