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Since its establishment, Changan Lincoln Joint Venture has planned three SUV models for adventurers, navigators and pilots, corresponding to compact, medium and medium-sized market positioning. In March this year, the adventurer of Changan Lincoln's first domestic model was officially launched, with a price of 24.68-345800 yuan, which significantly promoted the sales of the Lincoln brand in China. A few months later, the second production model was officially announced.

A few days ago, Lincoln officially released the pre-sale price of domestic fliers, the pre-sale price of the car is 56.2-762000 yuan, compared with the imported version of the price reduction is not obvious. The new car is equipped with a 3.0T V6 engine with a maximum power of 355hp and matches the 10AT gearbox, and the new car will go on sale in July.

Changan Lincoln Flider will launch four equipped models, with 562000 yuan for the four-wheel drive premium version (628800 yuan for the imported version) and 612000 yuan for the four-wheel drive elegant version (688800 yuan for the imported version). The other two added models are the four-wheel drive executive version and the four-wheel drive president version, with the advance prices of 692000 yuan and 762000 yuan respectively.

According to official data released by Lincoln, Lincoln sold more than 5000 vehicles in China in May, up 22% from a year earlier, of which Changan Lincoln adventurers sold 2400 vehicles that month, accounting for nearly 50% of sales. Therefore, domestic models will also assume the main sales performance of Lincoln in China in the future.

Changan Lincoln Flider is based on Ford's new CD6 rear-drive platform, and there are Changan Ford explorers under the same platform. From the point of view of appearance, domestic fliers basically continue the appearance of the imported version, the strapping body design is Lincoln brand style, and the tail is the iconic through taillight. The domestic version will provide two styles of medium-screen design, of which the fuel version is chrome-plated honeycomb design and the plug-in hybrid version is matte chrome-plated dot matrix.

Interior decoration also continues the Lincoln style, the T-shaped center console design is similar to the navigator, the most prominent feature is the huge central control screen, the domestic version of the suspended central control screen size is slightly larger than the imported version. The new car offers a 6-seat 2'2 and a 2'3'2 7-seat model.

In terms of power, domestic pilots have launched 3.0T V6 engine models with a maximum engine power of 355hp, matched with a 10-speed automatic gearbox and a four-wheel drive system, and a PHEV version will be launched later.

Lincoln brand has always been a niche luxury brand in the Chinese market, and many consumers believe that localization will have a greater impact on the brand, and the premium will drop seriously. But in fact, perhaps Lincoln would have gained good market attention in the face of price compromise. Since the listing of domestic adventurers, Lincoln sold more than 5000 vehicles in China in May, up 22% from a year earlier.

The listing of domestic fliers has become the second model of Changan Lincoln, and it is also the first domestic medium-and large-scale luxury SUV in the Chinese market. Its competitors include Audi Q7, BMW X5, Volvo XC90 and so on.

At a time when Ford as a whole is struggling in China, the Ford brand and Lincoln brand are expected to accelerate their domestic production, which is expected to save sales performance, and Lincoln will also be an important promoter.

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