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When it comes to Lexus brand performance in China, it is sold well to "increase the price to pick up the car", but there is a clear contrast to IS, another model of its brand. The sales volume of the current domestic market for 7 years is still very small. In order to regain market competitiveness, Lexus will also expose the official map of the brand-new IS model today.

The first to be revealed this time is a set of official photos of the brand new Lexus IS350 F Sport. In appearance, the new Lexus IS adds some new designs on the basis of continuing the current model. Compared with the current model, the changes mainly focus on the headlights and taillights. The front face is still Lexus family design. The middle net area is larger than that of the current model, and the latest front bumper design is replaced.

On the side, the new car can still see the design style of the current IS model, except for the more exaggerated upward design at the rear triangular window, the lower line near the rear wheel is more upward, and the slip-back rear shape is smoother, other changes are not big.

The biggest change of this new car is the tail, which adopts the through-type taillight design, which has similar design idea with Lexus UX taillight modeling. This is also the latest feature of Lexus as IS preview map, which may indicate that the brand-new Lexus IS emphasizes sporty feeling more.

As for the interior of the new car, there is also little change. The overall design maintains the previous design style. Only the central control screen is changed into a suspended design, and some adjustments are made in details, including the air outlets on both sides are adjusted from square to round, and the rest are not obvious.

According to previous sources, the new IS will be built based on TNGA-N rear drive platform, which can reduce body weight and optimize chassis performance. In addition to providing 2.0T and 3.5L V6 engines, the new car will also have a 5.0L V8 engine with a maximum power of 471 hp and a peak torque of 540 N·m. It is reported that the brand-new fourth generation Lexus IS will be launched into the US market in the second half of 2020, and the Chinese market will choose to import simultaneously.

After 7 years, for a model, it has reached the end of the product, and the replacement of the model is also a matter of course. However, for Lexus brought a brand-new IS model this time, the overall view of the new car has changed, but the design style still continues the current model, it said that this replacement model put down more like a mid-term model, but also let many netizens feel: unclear whether to change or replace.

Lexus 'replacement of new cars is that the current models have completely lost certain competitiveness, and the replacement is also to regain market competition. However, according to the performance of China, one of Lexus' main markets, IS models have been performing poorly since the introduction of the current models, not only due to factors such as positioning, pricing and cost performance, but also because of market overlap with the better ES sold in China. Therefore, with the introduction of brand-new models, it may be difficult to escape the same fate.

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