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Since the beginning of May, with the domestic car market achieving the first positive wholesale growth after 22 months, a number of car companies have taken the lead in releasing the latest sales figures at the beginning of the month to prove this month's "good results". But Lexus, which has always been active in the past, seems to be a little different from the results announced in May, with the latest sales officially released half a month later.

According to the latest Lexus sales figures, a total of 22145 new cars were sold in China in May, up 35.1% from a year earlier, of which 7618 electric models (including hybrid and pure electric) were sold, accounting for 34.4% of the month's sales. Clearly, this growth performance proves that Lexus outperformed the market in May, even outperforming the 28% growth of the entire luxury market, and became the highest-selling brand in the second-tier luxury market this month.

But for some reason, Lexus, which has performed well, seems a little less confident about this month's results. Although this month's growth of 35 per cent was significantly better than that of 6 per cent last month, sales were reported a week later than last month, perhaps in April, when Lexus hit a record high for this year, with a total of 23150 new cars. far surpassing the 16273 sales of the second-tier luxury Cadillac in China and the 14724 of the Volvo brand in the Chinese market.

On the contrary, in May this year, with the growth of both the domestic passenger car and the luxury market, Lexus sales declined rather than increased, falling 4.3% from the previous month, meaning that Lexus sales shrank in the domestic upward trend market. This also reflects that the current overseas areas are affected by the COVID-19 epidemic, and the Toyota Kyushu Miyada plant, which is mainly produced and sold to China, is still suffering from a reduction in output due to some factors. as a result, some models imported into the Chinese market are still restricted, making the market performance worse than last month.

According to foreign media reports, affected by the epidemic, although factories have resumed work in some overseas areas after May, the output is still very limited. As a result, Lexus, which has been sold by import, makes domestic sales still constrained by the Japanese market in a sense.

And Cadillac and Volvo brands, which are also in the second-tier luxury brands, due to the realization of domestic, gradually under control of the epidemic in the domestic market, but also better able to ensure the level of rapid recovery of production. According to the data, Caddicera sold 20900 new cars in May, up 1.5 per cent from a year earlier and 39.3 per cent from a month earlier, while the Volvo brand delivered 15132 new cars in China in May, up 21.8 per cent from a year earlier and 2.8 per cent from a month earlier.

In spite of this, Lexus still outperformed all second-tier luxury brands this year, even though Cadillac ushered in the product year and completed a strong domestic "3x3" product matrix, a lineup of three luxury cars consisting of the new CT4, CT5 and CT6, and three luxury SUV lineups of XT4, XT5 and XT6, with six models performing their roles in each market segment. In the context of the epidemic in the first half of this year, it is still not as good as the Lexus brand, making Lexus the top second-tier luxury brand in the real sense. Data show that Lexus had more than 78300 vehicles in the first five months, far surpassing the 52700 vehicles in the previous month of Cadillac.

Judging from the market performance of various brands in May, luxury brands still maintain the trend of rapid growth under the background of upgrading and transformation of domestic consumption, which has led to varying degrees of growth of domestic first-and second-tier mainstream luxury brands. judging from the announced sales performance of Mercedes-Benz, Audi, Lexus, Cadillac and Volvo brands in May, they all showed varying degrees of growth, so with the recovery of the car market. The performance of luxury brands may grow further this year.

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