AutoBeta(AutoBeta.net)06/17 Report--

With the higher performance of the car market in May, major car companies have released model production and sales data one after another. According to the statistics of the Federation of passengers, in May this year, more than 80% of the models on the list of best-selling models increased sharply compared with the same period last year. At the same time, when the car market changes from increment to stock, the effect of the strong and the weak is becoming more and more obvious.

But there are also frustrated models on the market, with the list of the "worst" models in May listed below. Some luxury brands are also seen among the worst-selling models, meaning that some luxury brands are still hard to sell even in a strong luxury market. At the same time, most of the models on the list are French models, which also shows that the French brands that once had their peak have gradually declined.

Specifically, among the worst sedan models in May, the least sold were the BMW-branded 2-Series. It is worth noting that this BMW 2-Series is not a two-door Coupe model, but a brilliance BMW 2-Series station wagon, which has always performed poorly in China due to positioning problems.

In second place, Guangzhou Auto Acura, which is also from the luxury brand, although this model is the second domestic model of the Acura brand and the first domestic car of the Acura brand, because the brand has always been unfavored by consumers in China, resulting in poor sales, not only this model, its brands are flat because of low awareness, few outlets, high pricing and other problems. As for the reasons for the poor sales of Dongfeng Nissan's Sima, it is well known that perennial sales are depressed due to high positioning and pricing.

The most brands on this list are Dongfeng Group's models, including Dongfeng Citroen and Dongfeng Peugeot, as well as Dongfeng Yueda Kia Brand. It has to be said that in the environment of accelerated transformation of the domestic car market, the core competitiveness of French and Korean brands has gradually lost, even less than domestic independent brands.

It is worth noting that Toyota models also appear on the list, but not because of poor sales of Toyota models, but because of the national five and stop production restrictions of the Crown model, there are no cars for sale in most areas. Because of its mispositioning, the Chevrolet Volando also lags behind other models of the same brand.

The same is true in the field of SUV models, with French cars appearing frequently. Due to the current domestic automobile market environment, the demand of SUV model is higher than that of car market, so the SUV model of some French brands is slightly higher than that of car models, but also because of the decline of brand competitiveness, the performance of French brands in SUV market is also bleak. The same is true of Dongfeng Peugeot, Citroen and DS, which is a high-end brand.

At the same time, Changan Mazda CX-8 has obviously lost its competitiveness in the same market due to its high pricing, and it has even been reported that Mazda will no longer update the model due to poor sales.

Looking at the worst-selling models in May this year, they basically come from French and Korean brands with less and less brand effect, as well as individual models with slightly lower performance-to-price ratio. Obviously, since 2018, China's auto market has entered a state of decline for two consecutive years, and the impact of the novel coronavirus epidemic has accelerated the reshuffle of the automobile industry, making the "Matthew effect" of mainstream and marginal brands more obvious.

According to the data, except for German and Japanese brands to achieve market share growth, domestic independent, US-Korean and French brands all showed a downward trend, with Korean brands taking 4.2% of the market in China in May and legal brands only 0.3%. It also means that brands at the end of the industry are in dire straits.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat