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Recently, another "new force in building cars" has emerged, and this brand is "Weijia cars". However, the brand was hotly debated by netizens as soon as it was launched, because the Weijia car LOGO "hit the face" of the Xilai car LOGO.

According to the official introduction, Weijia brand English "VIJA", the LOGO idea comes from the initials "V" and "J", where V is the abbreviation of "micro-electric sedan" and J is the initials of "Jia" and "home". From the released brand logo, it is not difficult to see that the brand LOGO of Weijia Automobile is basically generated by the overturning of LOGO, and no significant change has been found in the details. Some netizens said, "it's very convenient for LOGO to do it!" , "how can you build a car if you can't afford a designer?" and "this LOGO is interesting. Do you want to turn it over?"

With the ferment of online public opinion, Wechat Auto today quietly replaced the profile picture of its official account, replacing the previous "flipped NIO car logo" with other pictures, and deleted previously released promotional articles. Weijia said that the brand LOGO was no longer in use on June 17 and currently has two designs in hand.

Who on earth is the Weijia car? According to data, "Weijia" is a brand of Shandong Fengyun New Energy vehicle Co., Ltd., which focuses on providing users with mini electric vehicles, and claims to have an annual production capacity of 100000 mini electric vehicles.

Although Weijia claims to have the production capacity of 100000 mini electric vehicles, it is even more difficult for it to survive in the current market and policy as a low-speed electric car brand. As domestic consumers have a bad impression of "old man happy", the market share of mini electric vehicles has been shrinking.

The market share of mini electric vehicles rose sharply from 44 per cent in 2016 to 69 per cent in 2017, but plummeted to 49 per cent in 2018 and fell further to 27 per cent last year, according to data released by the Federation. In march, the market share was just 13%, an all-time low. In addition, as more and more traditional car companies begin to get involved in this field, including Great Wall Euler, Wuling Hongguang MINI and so on, what strength do they have to compete with as new micro-good cars?

In addition, mini-electric vehicles have always been a loophole in national policy regulation, because most of these cars are bought by the elderly, and taking to the road without a driver's license or license plate makes the existence of mini-electric vehicles in a "grey area". This has given rise to many safety problems.

It is difficult to be optimistic about the automobile industry in 2020, especially for the new car-building forces, many new car-building forces have set themselves the goal of mass production and delivery, but under the current market background, even if the car manufacturers that have completed the mass production delivery are still not optimistic, how to survive in the continuous downward market is a top priority.

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