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Since 2020, the global auto market has suffered an unprecedented impact, so that many traditional international auto shows this year have been suspended, including domestic and foreign regions. As the epidemic has been gradually brought under control, the domestic auto market has finally ushered in its first large-scale auto show. However, under pressure, the incident of competing for customers and leading to sales fights seems to have once again become a reserved program of the auto show.

A dealer staff beat each other in front of the Beijing Automobile booth at the 2020 Chongqing International Auto Show held in Chongqing recently, according to a Weibo blogger. Although the specific circumstances of the quarrel between the two sides are not known for the time being, many people gathered in the exhibition hall, and there was a mutual affray. In the past, most of such incidents broke out because of the scramble for customers.

According to videos provided by netizens, two groups of different car sales quarreled, with a man in a white shirt surrounded by several women dressed in black and tugging. In the next few seconds, two male salesmen also clashed with each other, and a male salesman stepped on a man who fell to the ground. From the people in the video, they all wore masks and speculated that it happened after the outbreak.

In fact, it is not uncommon for auto shows to have sales fights and fight for customers. Generally speaking, larger brands will attract two or three dealers to participate in the exhibition at the same time. Different exhibitors already have a competitive relationship, and customers all have a mentality of "comparison of goods and goods." sometimes finding multiple sales consultants to get the price at the same time can easily lead to competition between sales for customers, thus leading to physical conflict.

It is worth mentioning that the sales fight in Chongqing Auto Show due to the competition for customers seems to have become a "traditional program" every time. During the 2018 Chongqing auto show, two dealers of Mazda brands were notified by the organizing committee of the Chongqing auto show because of a fight. Some people were beaten to 120 for help at the 2017 Chongqing auto show, and staff fights occurred at the 2016 and 2015 Chongqing auto shows respectively.

Under the continuous downturn of the domestic car market, the competition among major car brands is becoming more and more fierce, and dealers are also trying to survive. And since 2020, the domestic and even global car markets have suffered the impact of the novel coronavirus epidemic, resulting in a frequent decline in global car manufacturers' sales.

As the first international auto show under the recovery of the domestic epidemic, Chongqing Auto Show is naturally valued by major automobile manufacturers. after all, under the current predicament, each manufacturer has to pursue the improvement of performance in order to achieve the tasks assigned by manufacturers in the face of the high cost of participating in the exhibition. if you do not complete the sales task, not only can not get the manufacturer rebate reward, dealers will also face losses.

As for the auto show, some industry insiders have said that the annual regional auto show is the best time for auto sales momentum. However, car companies and their subordinate 4S stores often only focus on the absence of sales management, but do not pay much attention to the cultivation of staff quality and service awareness, so it is easy to lead to uneven sales quality, resulting in frequent conflicts in the auto show.

In any case, the domestic auto market has been declining for two consecutive years as far as possible, coupled with the persistent impact of the novel coronavirus epidemic, which has led to a sharp decline in the domestic auto market for several consecutive months. although at the end of May this year ushered in the first wholesale growth after 22 months, but this is only because the sales volume of the automobile market has been restrained under the epidemic, so the performance of the domestic automobile market in the second half of the year is still unclear. There is still a lot of pressure on manufacturers, dealers or sales individuals.

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